What it is
Double opt-in, in plain words.
With double opt-in, a new subscriber first gets an email and confirms that they want to subscribe. Until they do, they don't get your emails.
Your list stays clean: typos and fake addresses never make it on.
It belongs to your email provider, so OptiMonk shows it only for providers that accept it per campaign, like CleverReach, in the integration's Settings step.
Key benefits
Why it earns its place.
A cleaner list.
Every address is confirmed.
A conversation from the start.
Use the confirmation email to introduce your brand or send an offer.
Fewer unsubscribes.
Statistics show a 7% lower unsubscribe rate than with single opt-in.
How it works
Three steps to set it up.
- 1Step 1
Add the integration
Open the campaign's Integrations tab and click Add integration.
- 2Step 2
Open the Settings step
It appears between Account and Field mapping for providers that support it.
- 3Step 3
Choose double opt-in
Pick it as the opt-in mode, with the confirmation form if your provider asks for one.
More from Performance & Trust
Works well with
Questions, answered.
Step-by-step setup lives in the Help Center guide.
Subscribers are added to your list as soon as they sign up.
In the campaign's Integrations tab, when you add the integration.
No. OptiMonk shows it only for providers that accept it per campaign.
