What it is
Google Analytics & GTM, in plain words.
OptiMonk pushes its campaign events to the data layer, so you can see your campaigns in Google Analytics 4 through Google Tag Manager.
It's one event, optimonk_campaign_event, carrying the campaign's name, ID, variant, and the visitor's action: impression, conversion, closex or rejected.
Import the ready-made GTM container, add your GA4 measurement ID, and publish.
Key benefits
Why it earns its place.
Your campaigns, in GA4.
Next to the rest of your site's data.
Set up in minutes.
Import one container instead of building tags by hand.
Every action counted.
Impressions, conversions, closes and declines.
How it works
Three steps to set it up.
- 1Step 1
Import the container
In Google Tag Manager, go to Admin → Import Container and import optimonk-ga4.json.
- 2Step 2
Add your measurement ID
Open the OptiMonk Event Reporting GA4 tag and paste the ID from GA4's Admin → Data Streams.
- 3Step 3
Save and publish
Publish the container in GTM.
Questions, answered.
Step-by-step setup lives in the Help Center guide.
optimonk_campaign_event, with om_campaign_name, om_campaign_id, om_campaign_variant_name and om_campaign_action.
impression: shown; conversion: filled out; closex: closed with the X; rejected: the visitor clicked a “no thanks” link.
Yes, with a GA4 event tag and a custom trigger in GTM.
No. Use a Holdout test.
