What it is
Scratch cards, in plain words.
A scratch card hides the prize behind a layer the visitor scratches off. Ask for the email first, and the scratching is the reward.
The prize table has four rows. Each prize has a title, a coupon code and a weight, and every visitor wins exactly one of them.
The look comes from the design; the cover message, the number of panels and the prizes are in the scratch card settings.
Key benefits
Why it earns its place.
A fun way to collect subscribers.
The email comes first, the prize comes after.
You shape the odds.
Give the small discount a high weight and the generous one a low weight.
One panel or four.
Show one surface, or a 2×2 grid; the odds stay the same.
How it works
Three steps to set it up.
- 1Step 1
Ask for it
“Create a scratch card popup where visitors scratch to reveal a discount code in exchange for their email address.”
- 2Step 2
Fill in the prizes
In the Prizes step, set each prize's title, code and weight.
- 3Step 3
Build it
Press Build it. The thank-you page shows each visitor the code they won.
More from Formats
Works well with
Questions, answered.
Step-by-step setup lives in the Help Center guide.
Up to four. A weight of 0 leaves a row unused, and at least one row needs a title, a code and a weight above 0.
No, the prize is drawn on the server either way.
No. Each prize carries a fixed code: create it in your store and type it into the table. Shopify coupon auto-redemption isn't available for scratch cards.
Yes. In an A/B test, choose one table for everyone or a separate table per variant.
