A/B testing
Test copy, offers, whole designs, or entirely different campaign types against each other, like a lucky wheel vs. a fullscreen popup vs. an email popup.
What it is
A/B testing, in plain words.
A campaign can hold several versions of the popup. Switch two or more on, and your traffic is split between them: that's the A/B test.
Test copy, offers, whole designs, or entirely different campaign types, like a lucky wheel against a fullscreen popup against an email popup.
Not sure what to test? Ask the assistant for ideas: it comes back with labelled variants, each with a preview and a note on why it could work.
Key benefits
Why it earns its place.
Test anything, not just a headline.
Copy, offer, design or format.
Ideas on tap.
“Suggest an A/B test I could run” is one message away.
A clear winner.
The Overview tab shows each variant's uplift and the leader's chance to win.
How it works
Three steps to set it up.
- 1Step 1
Add a variant
Under the variant table, click Add A/B test variant: duplicate a design, create one with AI, or add a control.
- 2Step 2
Switch them on
Traffic is split evenly across the active variants.
- 3Step 3
Read the result
Watch the uplift and the chance to win on the Overview tab.
More from Optimize & Measure
Works well with
Questions, answered.
Step-by-step setup lives in the Help Center guide.
Evenly across all active variants. A custom split isn't available yet.
Duplicate one, create one with AI, or add finished concepts from the concept board as A/B variants.
Yes. Ask for ideas in the campaign chat, and compare each one side by side with your current version.
Traffic is redistributed evenly across the active ones.
