The BDOW! alternative that turns visitors into orders, not just subscribers.

BDOW! gets you the subscriber. OptiMonk’s AI Agent goes for the order, with product recommendations and cart-based targeting.

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G2 product direction

9.4vs 7.4 BDOW!

G2 support score

9.7vs 7.8 BDOW!

G2 ease of use

8.9vs 8.2 BDOW!

The short answer

List building vs AI-built campaigns for your store.

OptiMonk wins 7 of 8 categories. BDOW! wins on built-in email marketing.

Ease of use & setupOptiMonk wins Popup types & templatesOptiMonk wins Targeting & personalizationOptiMonk wins A/B testingOptiMonk wins Pricing & free planOptiMonk wins Ecommerce & ShopifyOptiMonk wins Built-in email marketingBDOW! wins Support & onboardingOptiMonk wins

Feature by feature

List building vs ecommerce targeting, side by side.

OptiMonk vs BDOW!: feature comparison
Feature	Start free
Pricing
Free plan	Yes: 10,000 pageviews/mo, most features	Partly: 100 conversions, basic only
A/B testing	Yes: All plans incl. free: control group, in-campaign format, static vs. animated, multivariate, set up with the AI Agent	Partly: Plus plan and above only
Paid plans from	Info: $29/mo monthly	Info: $25/mo monthly
Core features
Editor	Yes: OptiMonk AI Agent + drag-and-drop builder	Partly: Drag-and-drop
Templates	Yes: No fixed templates. The Agent designs each one to match your brand	Partly: 50+ (paid plan)
Campaign types	Yes: Popups, fullscreen, gamification, surveys, built with the AI Agent	Partly: Popups, scroll box, smart bar, welcome mat, click trigger, inline form
AI features	Yes: OptiMonk AI Agent (builds, writes copy, tests), Smart Analytics, Dynamic Product Recommendations	No: None
Gamified popups	Yes: All plans	No: No
Built-in analytics	Yes: Views, conversions, revenue, AOV, A/B test results	Partly: Views, conversions, conversion rate (30 days on free)
Ecommerce
Shopify	Yes: Full integration	No: Currently unavailable
Cart-based targeting	Yes: Yes	No: No
WooCommerce	Yes: Yes	Yes: Yes
Other platforms	Yes: WordPress, Wix, Squarespace, BigCommerce, Magento, custom HTML	Yes: WordPress, Wix, Squarespace, BigCommerce, Magento, Showit, custom HTML
Channels & support
Built-in email marketing	No: Integrations only	Yes: Up to 10,000 emails/mo (Pro)
Integrations	Yes: 100+	Partly: 20+ native + Zapier
Support	Yes: Live chat on all plans, under 3 min; AI Agent in-product	Partly: Help center + email

Category by category

Which tool fits a Shopify store today.

01Ease of use & setup

Which tool is easier to use and set up?

BDOW! earns its reputation for simplicity. Install a plugin or paste a script and your first form is live in minutes. If you’ve never used a popup tool, it’s a comfortable starting point.

OptiMonk is just as quick, and it removes the build step entirely. Tell the AI Agent what you want: it reads your domain (brand colors, fonts, style, products), asks follow-up questions if needed and builds a ready-to-launch campaign that matches your brand. Changes like “make the headline more urgent” or “translate this into French” are made in plain language.

OptiMonk wins

OptiMonk wins. BDOW! earns its reputation for simplicity: install, and your first form is live in minutes. The AI Agent goes further, cutting setup to a conversation and removing manual styling and copywriting.

	OptiMonk	BDOW!
Installation	Yes: Plugin or script tag	Yes: Plugin or script tag
Editor	Yes: AI Agent + drag-and-drop	Partly: Drag-and-drop
AI campaign creation & editing	Yes: OptiMonk AI Agent: learns your brand from your site, takes requests in chat, in any language	No: No
Multi-site dashboard	Yes: All plans	Partly: Pro plan only (3 sites)

02Popup types & templates

Does OptiMonk have more popup types than BDOW!?

BDOW! covers the essential form types: popups, scroll boxes, smart bars, welcome mats, click triggers, inline forms and exit intent, with around 50 templates on paid plans. Enough for basic list building.

OptiMonk covers a much broader range: gamified popups, multi-step forms, dynamic product recommendations, NPS surveys and cart abandonment campaigns, all built by the AI Agent to match your brand instead of picked from a library.

OptiMonk wins

OptiMonk wins. It adds gamification, multi-step forms, product recommendations and surveys, so you can go beyond email capture without a second tool. BDOW! still covers bars and inline forms.

	OptiMonk	BDOW!
Templates	Yes: No fixed templates. The Agent designs each one to match your brand	Partly: 50+ (paid plan)
Gamified popups	Yes: Wheel, scratchcard, pick a gift	No: No
Multi-step forms	Yes: Yes	No: No
Product recommendation popups	Yes: Dynamic	Partly: Manual workaround, static CTA
NPS / surveys	Yes: Yes	No: No

03Targeting & personalization

Which tool offers better targeting?

BDOW!’s paid plans cover the essentials: URL, page, device, referral source, behavior and exit intent. Advanced visitor targeting starts on Plus.

OptiMonk goes further. Target by cart value, specific products or cart contents; collect preferences through surveys and personalize what visitors see next; show or suppress campaigns based on Klaviyo lists and segments.

OptiMonk wins

OptiMonk wins. Cart-based targeting, Klaviyo segments and zero-party data let you show each shopper the right offer, which is what turns visits into orders.

	OptiMonk	BDOW!
URL, device, referral targeting	Yes: All plans	Partly: Plus plan and above
Exit intent	Yes: Yes	Yes: Yes
Cart-based targeting	Yes: Yes	No: No
Klaviyo list / segment targeting	Yes: Yes	No: No
Zero-party data	Yes: Surveys	No: No

04A/B testing

Does OptiMonk have better A/B testing than BDOW!?

BDOW! locks A/B testing behind the Plus plan ($25/month). On the free plan you can’t test at all.

OptiMonk includes A/B testing on every plan, set up by chatting with the AI Agent: control group testing, in-campaign format testing (different campaign types within one campaign), static vs. animated popups and multivariate tests with as many variants as you want. Revenue is tracked per campaign, so you know which popups generate orders, not just opt-ins.

OptiMonk wins

OptiMonk wins. Testing on every plan across more modes, with revenue analytics that show which version actually makes you more money.

	OptiMonk	BDOW!
A/B testing	Yes: All plans incl. free	Partly: Plus plan and above
Testing modes	Yes: Control group, in-campaign format, static vs. animated, multivariate	Partly: Campaign variants only
Setup	Yes: Just ask the AI Agent	Partly: Manual
Revenue-level analytics	Yes: Yes	No: Conversion tracking only

05Pricing & free plan

Which tool offers better value?

OptiMonk’s free plan gives you 10,000 pageviews a month, roughly 2,500–3,000 visitors. BDOW!’s free tier is capped at 100 conversions (form fills or clicks); at a 3% conversion rate, that’s about the same point. Whether BDOW!’s cap resets monthly isn’t documented.

The bigger difference is scope. OptiMonk’s free plan includes A/B testing, advanced targeting and gamification. Its $29 Essential plan adds Shopify, revenue analytics, AI and live chat. BDOW!’s $25 Plus plan brings A/B testing, advanced targeting and email up to 6,000/month, but no Shopify, AI, gamification or revenue analytics.

OptiMonk wins

OptiMonk wins. Both free plans run out around the same point (if your popups convert poorly, BDOW!’s 100-conversion cap lasts longer), but OptiMonk includes A/B testing, targeting and gamification on the way, so you get more before you ever pay.

	OptiMonk	BDOW!
Free plan limit	Info: 10,000 pageviews/mo	Info: 100 conversions (reset policy unconfirmed)
A/B testing on free	Yes: Yes	No: No
Entry paid plan	Info: $29/mo ($19 annual)	Info: $25/mo ($19 annual)
Pricing metric (paid)	Info: Pageviews, site-wide	Info: Pageviews, per site
Built-in email	No: Integrations only	Yes: Up to 10,000 emails/mo (Pro)

06Ecommerce & Shopify

Is OptiMonk a better Shopify tool than BDOW!?

This is the starkest difference. BDOW!’s Shopify app is currently unavailable, with “a new Shopify app experience” promised and no published timeline.

OptiMonk has full Shopify support: cart-based targeting, discount codes auto-applied at checkout, product recommendation popups and cart abandonment campaigns built for online stores.

OptiMonk wins

OptiMonk wins. On Shopify, BDOW! isn’t an option right now. On WooCommerce both work, but OptiMonk goes well beyond form capture, so you can use it to lift sales, not just grow your list.

	OptiMonk	BDOW!
Shopify	Yes: Full integration	No: Currently unavailable
WooCommerce	Yes: Yes	Yes: Yes
Cart abandonment	Yes: Yes	Partly: Plus plan and above
Discount codes	Yes: Auto-applied at checkout	Partly: Plus plan and above
Product recommendations	Yes: Dynamic	Partly: Manual workaround

07Built-in email marketing

Does BDOW! have better built-in email marketing?

Yes. BDOW!’s Pro plan includes up to 10,000 emails a month, an autoresponder, broadcasts, welcome sequences and basic automation. For bloggers and small businesses without an email platform, that saves a subscription.

OptiMonk doesn’t send email. It integrates with virtually every major ESP instead. If you already have one, this difference doesn’t matter.

BDOW! wins

BDOW! wins if you don’t have an ESP: popups and email in one tool means one less subscription and no integration to set up.

	OptiMonk	BDOW!
Email sending	No: Integrates with your ESP	Yes: Up to 10,000 emails/mo (Pro)
Autoresponder & broadcasts	No: Via ESP	Yes: Yes
ESP integrations	Yes: Klaviyo, Mailchimp, ActiveCampaign, Kit, Flodesk, HubSpot and more	Partly: 20+ native + Zapier

08Support & onboarding

Which tool offers better support?

OptiMonk has been rated #1 for Support in the popup builder category on G2 for multiple years, with average chat replies under 3 minutes on every plan. The AI Agent answers questions and helps you build in the product, and the support portal covers the rest.

BDOW! offers support through a help center and email, with no standard live chat. Reviewers mention slow responses when troubleshooting third-party integrations.

OptiMonk wins

OptiMonk wins. Live chat on all plans and help built into the product, so you get answers without leaving your campaign.

	OptiMonk	BDOW!
Live chat	Yes: All plans incl. free	No: No
Response time	Yes: Under 3 minutes	No: Not published
Onboarding	Yes: The AI Agent, plus live chat and support portal	Partly: Help center
G2 support score	Yes: 9.7/10	Partly: 7.8/10

FAQ

Frequently asked questions.

Conversion caps vs pageviews, A/B testing and the Sumo rebrand.

Is there a free plan for BDOW! and OptiMonk, and what are the limits?

BDOW!’s free plan is capped at 100 conversions (reset policy undocumented), excludes A/B testing and advanced targeting, and shows BDOW! branding. OptiMonk’s permanent free plan gives you 10,000 pageviews a month and most core features, including A/B testing, with OptiMonk branding.

Does BDOW! count pageviews or visitors?

On the free tier, BDOW! counts conversions. On paid plans it switches to pageviews, counted per site. OptiMonk counts pageviews site-wide on all plans. If you run multiple domains, check how each limit applies.

Does BDOW! offer A/B testing?

Only on paid plans (Plus and above, from $25/month). OptiMonk includes A/B testing on every plan, set up by chatting with the AI Agent.

Does BDOW! work with Shopify?

Not currently. BDOW!’s Shopify app is unavailable, with no published timeline. If you need a Shopify popup tool today, OptiMonk is the practical choice.

How do I switch from BDOW! to OptiMonk?

Install OptiMonk’s plugin or paste the script tag. Export your subscribers from BDOW! as a CSV into your email platform. Show the AI Agent your existing forms and it rebuilds them to match your brand (bars and slide-ins have no direct equivalent). Connect your ESP, set targeting and go live. Most sites switch in under 30 minutes.

Is BDOW! the same as Sumo?

Yes. Sumo rebranded to BDOW! in April 2024. It’s now owned by Formilytics LLC as part of the Showit family. Reviews mentioning “Sumo” refer to the same product.

What are the pros and cons of OptiMonk vs BDOW!?

Here’s the short version.

Tool	Pros	Cons
OptiMonk	The OptiMonk AI Agent builds, edits and A/B tests campaigns from your domain; A/B testing on the free plan; full Shopify support; live chat; free plan to start (10K pageviews)	No built-in email sending
BDOW!	Simple setup; built-in email marketing on Pro; works on WordPress and WooCommerce	Shopify app currently unavailable; A/B testing and advanced targeting on paid plans only; no AI; no live chat

Need a Shopify popup tool you can install today?

OptiMonk’s App Store listing is live, and the AI Agent can rebuild your BDOW! forms for you.

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The BDOW! alternative that turns visitors into orders, not just subscribers.

List building vs AI-built campaigns for your store.

List building vs ecommerce targeting, side by side.

Which tool fits a Shopify store today.

Which tool is easier to use and set up?

Does OptiMonk have more popup types than BDOW!?

Which tool offers better targeting?

Does OptiMonk have better A/B testing than BDOW!?

Which tool offers better value?

Is OptiMonk a better Shopify tool than BDOW!?

Does BDOW! have better built-in email marketing?

Which tool offers better support?

Frequently asked questions.

Need a Shopify popup tool you can install today?

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