Father's Day popups for beauty & cosmetics

Two weeks before the date in your main market (the third Sunday of June in the US and UK), with the delivery cutoff as the closing message.

Short gift lists by interest or budget. Buyers are often unsure what to get, so a quiz or curated picks beat a generic discount.

Shoppers want a routine for their skin or hair type, and a short quiz gives it, along with the email and the answers to personalize follow-ups.

Free samples, a mini with the first order or a routine guide. They introduce more of the range than a percentage off.