Scratch card popups for food & drink

A wheel shows every prize up front; a scratch card hides one. Wheels suit stores with several prize levels, scratch cards suit a single offer you want to feel earned.

Ask for the email first and reveal on submit when building the list is the goal; reveal first and ask to save the code when the coupon itself should drive the sale.

Free shipping or a starter bundle, because shipping cost is often the barrier for consumables, more than the product price.

Show the subscribe-and-save option after the first add-to-cart, or to returning customers who have ordered the same product before.