Scratch card popups for SaaS & services

A wheel shows every prize up front; a scratch card hides one. Wheels suit stores with several prize levels, scratch cards suit a single offer you want to feel earned.

Ask for the email first and reveal on submit when building the list is the goal; reveal first and ask to save the code when the coupon itself should drive the sale.

A free trial, a demo or a useful resource. Match it to the page: a guide on the blog, a demo on the pricing page.

Use side messages and exit intent rather than entry popups, and never show a trial offer to logged-in customers.