Welcome discount popups for SaaS & services

Most stores start at 10% off the first order or free shipping. Test a second variant before going higher: a bigger number rarely doubles signups, but it always costs margin on every first order.

After the visitor has seen enough to care: a few seconds in, after scrolling, or on exit intent. Showing it the instant someone lands from search on mobile is what search engines treat as an intrusive interstitial.

A free trial, a demo or a useful resource. Match it to the page: a guide on the blog, a demo on the pricing page.

Use side messages and exit intent rather than entry popups, and never show a trial offer to logged-in customers.