Black Friday list building popups

Collect early-access signups four to six weeks before, then switch to the live offer on the day. Visitors who join early are the ones who buy first.

Segment it: new visitors get the signup or the headline deal, returning customers an early-access or tiered offer, and cart abandoners a reminder of the deadline.

Offer access instead of money: early access to drops, a VIP list, restock alerts, a guide or a giveaway entry. Say clearly what joining gets them.

Ask for one per step. Take the email first and the phone number on a second step, so visitors who only want email still finish.