Easter spin-to-win popups

Two to three weeks before Easter Sunday. The date moves every year, so set the campaign’s schedule for this year’s date.

Spring collections, family gift baskets and a hidden-prize game that echoes the egg hunt.

Three to six prizes you are happy to give, with the cheapest one (often free shipping) as the most likely win. Avoid “no prize” slices: a visitor who gives an email and wins nothing rarely buys.

They can if the styling looks like a casino. A wheel in the brand’s own colors and type, with modest prizes, reads as playful rather than cheap.