Easter upsell popups

Two to three weeks before Easter Sunday. The date moves every year, so set the campaign’s schedule for this year’s date.

Spring collections, family gift baskets and a hidden-prize game that echoes the egg hunt.

Right after an add-to-cart, or in the cart when the order is close to a free-shipping threshold. Earlier than that, the shopper has nothing to add to.

One to three, chosen for the cart: a matching item, a refill, or a bundle. A full catalog inside a popup is a second store page, not an upsell.