Father's Day quiz popups

Two weeks before the date in your main market (the third Sunday of June in the US and UK), with the delivery cutoff as the closing message.

Short gift lists by interest or budget. Buyers are often unsure what to get, so a quiz or curated picks beat a generic discount.

Three to five. Each question should change the recommendation; once a question is only there to collect data, completion rates drop.

Right before the result. The recommendation is the reason to type the address, so ask for it once the visitor has invested in the answers.