New Year welcome discount popups

Fitness, wellness, food and self-improvement stores ride the resolution wave; fashion and home stores do well with January clearance.

A “fresh start” bundle, a subscription discount or a clearance sale. Resolution shoppers commit more readily to a plan than to a one-off purchase.

Most stores start at 10% off the first order or free shipping. Test a second variant before going higher: a bigger number rarely doubles signups, but it always costs margin on every first order.

After the visitor has seen enough to care: a few seconds in, after scrolling, or on exit intent. Showing it the instant someone lands from search on mobile is what search engines treat as an intrusive interstitial.