Saint Patrick's Day scratch card popups
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Saint Patrick's Day scratch card popups: common questions
Food and drink, party supplies, apparel and novelty stores, mainly in the US, Ireland and the UK.
About a week. It is a short occasion, so a countdown to March 17 fits better than a long sale.
A wheel shows every prize up front; a scratch card hides one. Wheels suit stores with several prize levels, scratch cards suit a single offer you want to feel earned.
Ask for the email first and reveal on submit when building the list is the goal; reveal first and ask to save the code when the coupon itself should drive the sale.