ComparePopupsmart vs OptinMonster vs OptiMonk

Popupsmart vs OptinMonster vs OptiMonk: which fits your store?

All three build popups and on-site campaigns, but they gate features, build campaigns and connect to Shopify in different ways. Here’s where each one stands, category by category.

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The short answer

Cheap and simple, big library or an AI Agent?

Check what each plan locks away before you compare template counts.

Small sites on a budget

A low-cost builder and the only one of the three that sends email itself, through a built-in autoresponder. Start from 500+ templates or the AI Popup Generator. The free plan is limited to one popup, and A/B testing starts at $69/month.

Publishers & lead-gen sites

Known for its trademarked Exit-Intent® technology, with 700+ templates and the widest range of campaign types, including content lockers. There’s no free plan, and exit intent, A/B testing and Shopify sit on successively higher plans.

Ecommerce stores

The AI Agent builds on-brand campaigns from your domain, edits them in plain language and sets up tests, with deep Shopify data: order, revenue and product sync plus native recommendations. Every feature is on the free plan.

Feature by feature

Free plan, feature gates and AI.

Popupsmart vs OptinMonster vs OptiMonk: feature comparison
Feature			Start free
Free plan	Partly: 5K pageviews, 1 popup, no analytics or support	No: None (14-day money-back guarantee only)	Yes: 10K pageviews, every feature, live chat
Starting paid price	Info: $39/month	Info: $21/month	Info: $29/month
Feature gating	Partly: A/B testing on Advanced ($69/mo)	No: A/B testing, Exit Intent, Shopify on higher plans	Yes: None, every plan gets every feature
Templates	Yes: 500+	Yes: 700+	Yes: No fixed templates. The AI Agent designs each one for your brand
Campaign types	Yes: Lightbox, fullscreen, floating bar, video, multi-step, spin-the-wheel	Yes: 12 types incl. content lockers, bars, coupon wheels	Partly: Popups, fullscreen, surveys, multi-step flows, gamification
A/B testing	Partly: Campaign variants, from $69/mo	Partly: Single-variable split test, from $57/mo	Yes: All plans incl. free: control group, multivariate, set up with the AI Agent
AI features	Partly: AI Popup Generator (one popup from a prompt, no brand matching), Smart Mode	Partly: Smart Optimizations (rewrites existing copy)	Yes: OptiMonk AI Agent (builds, edits, sets up tests), Smart Analytics
Native email sending	Yes: Built-in autoresponder	No: Integration only	No: Integration only
Shopify integration	Yes: All plans, discount codes, customer sync	No: Growth plan only ($147/mo), display only	Yes: All plans, product sync, auto-generated discount codes
Shopify app rating	Yes: 4.8/5 (50 reviews)	Partly: 3.0/5 (16 reviews)	Yes: 4.8/5 (420 reviews)
Support	Partly: None on free; priority support from Basic	Partly: Live chat Pro+, tickets on Basic and Plus	Yes: Live chat on all plans, under 3 min

Category by category

What’s free, what’s gated.

01Pricing

How do Popupsmart, OptinMonster and OptiMonk compare on pricing?

Popupsmart has a free plan capped at 5,000 pageviews and one live popup, without analytics or support. Paid plans start at $39/month; A/B testing starts on Advanced ($69/month).

OptinMonster has no free plan, only a 14-day money-back guarantee. Paid plans start at $21/month; A/B testing starts on Plus ($57/month), exit intent on Pro ($87/month) and Shopify on Growth ($147/month).

OptiMonk has a free plan with 10,000 pageviews and every feature, including A/B testing, analytics and live chat. Paid plans start at $29/month; only the pageview limit changes between tiers.

OptiMonk wins

OptiMonk wins. The most complete free plan and nothing locked behind upgrades. OptinMonster is the cheapest paid start, with more of the toolkit on higher plans.

	Popupsmart	OptinMonster	OptiMonk
Free plan	5K pageviews, 1 popup	None	10K pageviews, every feature
Entry paid price	$39/mo	$21/mo	$29/mo
On higher tiers only	A/B testing	A/B testing, exit intent, Shopify	Nothing

02A/B testing

How does A/B testing compare?

Popupsmart tests a campaign against variants of itself and picks a winner manually or by leads, interactions or conversion rate. It starts on Advanced ($69/month), with no control-group mode.

OptinMonster assigns visitors to the original or a variant, testing one variable at a time. It starts on Plus ($57/month) and doesn’t natively support a control group.

OptiMonk includes control-group, in-campaign format, static vs. animated and multivariate tests on every plan, including free, set up in a conversation with the AI Agent. Applying the winner is a manual step.

OptiMonk wins

OptiMonk wins. More test types than the other two combined, available on the free plan and set up by describing the test.

	Popupsmart	OptinMonster	OptiMonk
Campaign variants	From $69/mo	From $57/mo	All plans
Control group	Not offered	Not natively supported	All plans
Multivariate	Not offered	Not offered	All plans

03Templates & formats

How do templates and campaign formats compare?

Popupsmart offers 500+ templates, a blank canvas or the AI Popup Generator as starting points. Formats include lightbox, fullscreen, floating bar, video, multi-step and spin-the-wheel.

OptinMonster leads on template count with 700+ and the widest range of campaign types, including content lockers, coupon wheels and after-post optins.

OptiMonk doesn’t use a fixed template library. The AI Agent reads your domain and designs each campaign to match your brand, then applies changes you describe in plain language; a drag-and-drop editor is there for fine-tuning.

OptinMonster & OptiMonk

OptiMonk wins on design: instead of a fixed library, the AI Agent creates unlimited on-brand designs for your store. OptinMonster wins on format range, with 12 campaign types including content lockers and bars.

	Popupsmart	OptinMonster	OptiMonk
Templates	500+	700+	No fixed library, designed per campaign
Campaign types	6	12	Popups, fullscreen, surveys, multi-step, gamification
Bars and content lockers	Floating bar	Yes	Not offered

04AI

Which tool has the most useful AI?

Popupsmart generates a single popup from a text prompt with its AI Popup Generator. It doesn’t read your site’s colors, logo or fonts, so brand fixes are manual, and after that first draft the AI steps out: edits, targeting and tests are set up by hand. Smart Mode separately predicts audience, timing and trigger once your site has enough traffic data.

OptinMonster rewrites copy already in a text block with Smart Optimizations, offering around five alternatives per click. It doesn’t generate a popup from scratch.

OptiMonk works as an agent across the whole campaign, not a one-off generator. The AI Agent reads your domain (colors, fonts, style, products), builds on-brand campaigns, applies any edit you describe in plain language, sets up A/B tests in a conversation and suggests what to try next. There’s no predictive targeting.

OptiMonk wins

Only one of these builds a campaign that already looks like your store. OptiMonk’s Agent reads your domain, designs to your brand and stays on for edits and tests. Popupsmart comes second with a prompt-to-popup generator and Smart Mode; OptinMonster’s AI only rewrites copy you’ve already written.

	Popupsmart	OptinMonster	OptiMonk
AI campaign generation	One popup from a text prompt	Not offered	AI Agent, from your domain
Matches your brand automatically	No, manual fixes	Not applicable	Yes
Plain-language editing	Not offered	Copy rewrites only	AI Agent
Sets up A/B tests	Not offered	Not offered	AI Agent
Predictive targeting	Smart Mode	Not offered	Not offered

05Shopify

Which goes deepest on Shopify?

Popupsmart syncs collected emails and phone numbers into Shopify Customers, reuses existing discount codes and can generate a unique code per visitor.

OptinMonster needs its Growth plan ($147/month) to connect to Shopify, and then only reads cart and product data for display targeting. Discount codes need a separate Zapier connection.

OptiMonk works on every plan, including free. It generates discount codes, pushes them to Shopify and applies them at checkout, syncs order and revenue data hourly, and pulls products for native recommendations.

OptiMonk wins

OptiMonk wins. Two-way data flow, auto-applied codes and native product recommendations, with the largest review base. Popupsmart matches its rating and syncs contacts into Shopify.

	Popupsmart	OptinMonster	OptiMonk
Plan requirement	All plans	Growth only ($147/mo)	All plans
Discount codes	Reuse and generate	Zapier only	Auto-generate, auto-apply
Order/revenue sync	Not confirmed	Not offered	Hourly
App rating	4.8/5 (50)	3.0/5 (16)	4.8/5 (420)

06Support & analytics

Which offers the best support and reporting?

Popupsmart scales support with your plan: standard on free, priority from Basic, and an hour of monthly CRO consultancy on Expert. Analytics break results down by country, page, device and more.

OptinMonster runs support through email and tickets, with live chat from Pro. Analytics are “Simple” on Basic and “Full” from Plus, including revenue attribution.

OptiMonk offers live chat on every plan, including free, with replies in under 3 minutes, and a key account manager on Premium. Revenue reporting is the same on every tier.

OptiMonk wins

OptiMonk wins. The same support and revenue reporting on every plan, and the highest G2 support score of the three (9.7).

	Popupsmart	OptinMonster	OptiMonk
Live chat	From Basic	From Pro	All plans, under 3 min
Analytics by plan	Not confirmed	Tiered	Same on every plan
Revenue attribution	Not confirmed	Plus+	All plans

07Email marketing

Does any of the three send email itself?

Popupsmart is the only one with a built-in autoresponder: one automated follow-up email per opt-in, with coupon codes and product cards, no ESP required.

OptinMonster captures leads and hands delivery to a connected ESP such as Mailchimp or Constant Contact.

OptiMonk captures emails and sends them to your ESP or CRM through 100+ integrations, the same model as OptinMonster.

Popupsmart wins

Popupsmart wins. It covers a basic follow-up email without a separate tool. If you already use an ESP, this category matters less.

	Popupsmart	OptinMonster	OptiMonk
Native email sending	Built-in autoresponder	Integration only	Integration only
Drip sequences	Not offered	Not applicable	Not applicable

Pros and cons

Who should skip which one.

Pros

500+ templates and an AI popup generator
Built-in autoresponder
Smart Mode predictive targeting

Cons

Free plan limited to one popup
A/B testing from $69/month
No control-group or multivariate testing

Pros

700+ templates
Widest range of campaign types
Cheapest paid start ($21/month)

Cons

No free plan
Shopify starts on the $147/month plan
AI only rewrites existing copy

Pros

AI Agent builds and tests campaigns from your domain
Every feature on the free plan
Deepest Shopify data sync of the three

Cons

No built-in email sending
No content lockers or bars
No fixed template library to browse

FAQ

Frequently asked questions.

Which of the three has a free plan?

Popupsmart and OptiMonk. Popupsmart’s covers 5,000 pageviews and one popup; OptiMonk’s covers 10,000 pageviews with every feature. OptinMonster has no free plan, only a 14-day money-back guarantee.

Which has real A/B testing, not just basic split tests?

Only OptiMonk offers control-group and multivariate testing, on every plan including free. Popupsmart and OptinMonster both test campaign variants on paid plans.

Which is best for Shopify stores?

OptinMonster needs its $147/month Growth plan for a display-only integration. Popupsmart and OptiMonk both work on every plan; OptiMonk also syncs order and revenue data and applies discount codes at checkout.

Does exit intent work on mobile?

Not literally, since there’s no cursor. All three use mobile triggers instead, such as the back button or tab switching.

Do these tools work outside Shopify?

Yes. All three work on WordPress, Wix and other platforms, and support a generic JavaScript embed.

Can I move my campaigns to OptiMonk?

None of the three has an automatic import, so you rebuild campaigns in the new tool. With OptiMonk, the AI Agent builds the new version from your domain, so you mostly review and adjust.

Tired of paying to unlock features? Try OptiMonk free.

Every feature is on the free plan. Give the AI Agent your domain and it builds your first campaign.

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Popupsmart vs OptinMonster vs OptiMonk: which fits your store?

Cheap and simple, big library or an AI Agent?

Free plan, feature gates and AI.

What’s free, what’s gated.

How do Popupsmart, OptinMonster and OptiMonk compare on pricing?

How does A/B testing compare?

How do templates and campaign formats compare?

Which tool has the most useful AI?

Which goes deepest on Shopify?

Which offers the best support and reporting?

Does any of the three send email itself?

Who should skip which one.

Frequently asked questions.

Tired of paying to unlock features? Try OptiMonk free.

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