SPRING 2023 RELEASE

What’s new in April

Level up your customer experience with more personalization features.

01 DYNAMIC CONTENT new

Replace any text on your website with Dynamic Content

Tailor and test personalized headlines for your landing pages with our user-friendly editor.

— Fine-tune your message for specific segments with up to 20 changes per page

— Effortlessly update your website content with our intuitive editor

— Maximize your ad performance with hyper-relevant headlines and copy

Tactics that use
Dynamic Content

Advanced

+50% Facebook
Ads ROI

Intermediate

+3-5% returning visitor
conversion rate

Intermediate

+50% landing page
conversion rate

Customize your website hassle-free with no coding required

Add lightning-fast, personalized sections to any landing page for a deeper connection with your audience.

— Tailor your website content for specific audiences with personalized sections

— Craft customized website sections quickly and easily with our intuitive editor

— Maximize your conversion rate with custom surveys, list building forms, and special offers on every landing page

Tactics that use
Embedded Content

Basic

+20% overall
conversion rate

Intermediate

+15% overall
conversion rate

Advanced

+20% email campaign
conversion rate

03 SMART HEADLINE GENERATOR new

Craft compelling headlines with ease using Smart Headline Generator

Overcome the creative block with auto-generated headlines. Let our AI help you create suggestions.

— Access 5 unique headline suggestions instantly within the Editor for any campaign

— Discover customized headline ideas that align with your campaign goals and website content

— Optimize your conversion rate by testing multiple headlines and identifying the most effective one

Effortlessly personalize every message, including for anonymous visitors, directly from the Editor

Start personalizing your messages on autopilot with OptiMonk’s upgraded Smart Tags, powered by future-proof first-party data

— Simplify personalization – insert Smart Tags with just one click, without complicated expressions like [[attribute:firstname]]

— OptiMonk takes care of data retrieval, access all Smart Tags directly from the UI

— Personalize messages with a range of attributes, including country names, first names, current month, browser language, and cart value

Tactics that use
Smart Tags

Intermediate

+15% popup conversion rate

Intermediate

+25% offer conversion rate

Intermediate

+5% average order value

05 EXPERIENCESnew

One campaign, personalized for multiple segments using Experiences

Boost engagement with hyper-relevant messages delivered to distinct audiences through microtargeting within a single campaign

— Create personalized experiences for every visitor with a single campaign

— Easily customize headlines, images, and CTA buttons for specific sub-segments within your campaign

— Create sub-segments within your main segment by selecting any targeting rule & drop editor

Tactics that use
Experiences

Advanced

+50% campaign
conversion rate

Advanced

+30% product recommendation
conversion rate

Advanced

+20% campaign
conversion rate

06 VISITOR ATTRIBUTE TARGETING new

Unlock the power of auto-collected first-party data in targeting

Tap into the full potential of your visitor data with OptiMonk’s advanced targeting capabilities

— Let OptiMonk do the heavy lifting by automatically gathering visitor data

— Effortlessly select any variable for segmentation from our dropdown

— Personalize at scale with ultra-specific segments created using UTM parameters, browser language, browser type, custom attributes, and more

Leverage survey data to personalize offers

Segment your website traffic, collect data and utilize it to create personalized offers – all that in the same tool.

— Uncover valuable insights into customer behavior and preferences by leveraging on-site surveys

— Boost engagement and drive conversions by crafting personalized offers and messages for each identified segment

— Target campaigns at visitors based on their product preferences, usage frequency, and other relevant factors

Join us for a virtual product event on the 12th of April

Wednesday, April 12, 2023
9 AM PDT / 12 PM EDT

— Take a deep dive into our new features

— Get a sneakpeak into what new features are
coming soon

— Pop your questions at a live Q&A

Start crafting personalized onsite experiences for free.