40 Welcome Message Examples for Your Website (Copy and Paste)
40 website welcome message examples for online stores, grouped by situation and industry, ready to copy into a welcome popup.
In this article
In short
The best Christmas popups make one festive offer obvious: a first-order discount, a spin-to-win wheel, a gift-finder quiz or a last-chance countdown. This guide shows 12 Christmas popup examples from the OptiMonk Popup Library, when to show each one from early November to your last shipping day, and five tips to make them work.
The best Christmas popups make one festive offer obvious: a first-order discount, a spin-to-win wheel, a gift-finder quiz or a last-chance countdown. Show them to the right visitor at the right point of the season, from early November to the last shipping day.
Below are 12 Christmas popup examples from the OptiMonk Popup Library, grouped by the job they do, with what makes each one work.
When to show Christmas popups
The season has three phases, and each needs a different popup:
- November: grow your list. Collect emails with a welcome offer or an early-access promise before the big sales. If you run a Black Friday sale too, start here (see our Black Friday marketing ideas).
- December 1 to your last shipping day: sell. Gift quizzes, bundles and a free gift over a threshold help shoppers decide.
- The final days: create urgency. A countdown to your shipping cutoff, and an exit-intent offer for visitors who are about to leave.
12 Christmas popup examples
These examples come from the OptiMonk Popup Library. Each one was designed by the OptiMonk agent for a real store's brand, and you can open it in the library and build your own version.
Welcome offers
1. Typographic Tradition (designed for Gap)
"Merry & Bright" in big letters, one offer (10% off the first order) and one field. The copy frames the discount as "our Christmas gift to you", which feels warmer than a plain coupon.
2. Festive Glam (designed for Tarte)
A rich holiday photo next to a bold "Unwrap 15% off" headline. Joining the list is the price of the discount, so every redemption is also a new subscriber.
List building
3. Winter Wonderland Takeover (designed for Chewy)
A fullscreen giveaway: enter your email to win a Christmas treats box, with the draw date stated up front. Giveaways bring in signups from visitors who aren't ready to buy yet.
4. The Krampus Gift (designed for Liquid Death)
A mystery gift in the brand's own irreverent voice ("Murder your holiday boredom"). Curiosity does the work: visitors sign up to find out what's inside.
Spin-to-win wheels
5. Holiday Hustle Wheel (designed for Alani Nu)
A lucky wheel in the brand's colors, with a mix of discounts, free shipping and a mystery gift. A wheel turns a signup into a quick game, which suits first-time visitors. More ideas: gamified popups.
6. Festive Spin (designed for Moonpig)
"Spin for a festive treat!" with every slice showing the same 10% offer. It keeps the fun of the wheel and the margin of a single discount.
Gift-finder quizzes
7. The Festive Curator (designed for Lush)
"Find the perfect gift" in two questions: who you're shopping for and the budget. The email step comes after the answers, when the visitor wants the result.
8. Santa's Helper Quiz (designed for Chewy)
Two quick questions, starting with picture answers: a good dog, a great cat or a small pet. Picture answers are faster to tap on a phone than a list, and the email step comes last.
Bundles and gift-with-purchase
9. Festive Full-Bleed Celebration (designed for Bombas)
Three gift bundles with prices and a "Shop now" button each. For shoppers buying for several people, a curated set is easier than picking items one by one.
10. The Safe Bet (designed for Chewy)
A free festive gift with a first order over $49. A threshold offer raises the order value instead of cutting the price.
Exit intent and last-chance countdowns
11. Festive Dreamscape (designed for Buffy)
Shown when a visitor is about to leave: "We noticed you leaving. Stay cozy with 20% off." A soft, on-brand image keeps the tone calm instead of pushy. See how to set one up: exit-intent popups.
12. Festive Full-Bleed (designed for Skinnydip London)
"Final hours" with a live countdown. Use a timer only for a real deadline, such as the end of the sale or your last shipping day.
Browse all 41 Christmas popups in the Popup Library.
How to make your own Christmas popup
- Pick one job and one offer, for example "10% off for first-time visitors" or "a free gift over $50".
- Describe it to OptiMonk in one sentence, or open a popup from the library and build your own version. The agent designs it in your brand's colors, fonts and logo, with a separate mobile version.
- Choose who sees it and when: new visitors after a few seconds, returning visitors with the sale announcement, or everyone on exit intent.
- Put it live, then A/B test the offer or the headline while traffic is high.
5 tips for Christmas popups
1. Start in November, not December
The stores that win December are the ones with a list to email. Use November to grow it: a welcome offer, an early-access promise or a giveaway. When your Christmas sale opens, you already have subscribers to tell, and if you run a Black Friday sale, the same list carries over. More on that in our Black Friday marketing ideas.
2. One popup, one job, one offer
A popup that asks for an email, promotes a bundle and announces free shipping at once does none of them well. Give each popup a single job (grow the list, sell a gift or keep a visitor from leaving) and a single offer. If you can't choose between a discount and a free gift, A/B test the two instead of showing both.
3. Count down to real deadlines only
Urgency works at Christmas because the deadlines are real: the end of your sale and your last shipping day. Put those dates in the popup and let the countdown end there. A timer that restarts for every visitor is a fake deadline. Shoppers notice, and regulators in the US and the EU treat fake countdown timers as misleading.
4. Show subscribers and returning visitors something else
Someone who already joined your list doesn't need the signup offer again. Hide list-building popups from subscribers and show them the sale, the gift guide or a free-shipping reminder instead. For returning visitors who haven't bought yet, a gift-finder quiz or a reminder of your shipping cutoff works better than a second welcome discount.
5. Make it easy to close on a phone
Many gift shoppers browse on their phones. Keep the mobile version short, put the close button where a thumb can reach it, and don't cover the whole screen the moment someone lands from search: Google advises against intrusive interstitials. OptiMonk builds a separate mobile version of every popup, so the phone layout isn't a shrunk desktop design.
More seasonal ideas: Christmas marketing ideas.
Christmas popup FAQ
When should I start showing Christmas popups?
Start in early November with list-building popups, switch to sale and gift popups from December 1, and end with countdowns to your last shipping day.
What should a Christmas popup offer?
One clear reason to act: a first-order discount, a free gift over a threshold, early access to the sale, or a chance to win in a giveaway or on a lucky wheel.
Do I need a designer to make a Christmas popup?
No. With OptiMonk, you describe the popup in one sentence and the AI agent designs it for your brand, with a mobile version. You can also start from any popup in the library.
Can I use the examples from this article?
Yes. Open any example in the Popup Library and build your own version: the agent redraws it for your brand.
Get your Christmas popups live before the rush
Pick one example from this page, describe it in a sentence, and the agent builds it for your brand, with a mobile version. Start with a list-building popup now, so you have subscribers to tell when your Christmas sale opens.
Free to start. No credit card.
