Campaign Priority Setting
Prioritize campaigns easily with a High/Normal/Low priority switch.
Campaign Priority Setting is an OptiMonk feature that controls which campaign displays first when multiple campaigns qualify to appear for the same visitor at the same time. Because OptiMonk allows you to run any number of concurrent campaigns with overlapping targeting rules, situations naturally arise where two or more campaigns are eligible to fire simultaneously for a given visitor — for example, an exit-intent offer and a free shipping bar both targeting the same page. Priority gives you a simple, explicit way to resolve that order: each campaign is assigned one of three levels — High, Normal, or Low — and when a conflict occurs, Higher priority campaigns display before lower ones. All campaigns default to Normal priority, so no initial setup is required. The priority setting lives directly on the campaign page and saves automatically, and priority levels are visually indicated in the campaign list with icons (a red up arrow for High, a blue down arrow for Low, no icon for Normal) — making the priority landscape of your entire campaign set visible at a glance without opening each campaign individually.
Key benefits
- Explicit control over which campaign wins when audiences overlap. Without priority settings, the display order of competing campaigns is unpredictable. With three clearly defined levels — High, Normal, and Low — you decide the outcome deliberately: your most commercially important campaign (a time-sensitive offer, a high-value discount) is always shown before lower-stakes informational campaigns to the same visitor, regardless of which campaign was created first or what its trigger timing is.
- Fast to configure, zero setup required for the baseline case. Every campaign defaults to Normal priority, which means priority management only requires action when you want to elevate or suppress a specific campaign relative to others. For most stores, the majority of campaigns can remain at Normal and you only need to set High or Low for the exceptions — keeping the configuration overhead minimal even as your campaign library grows.
- Priority levels are visible across your entire campaign list. The OptiMonk campaign list displays a red up arrow next to High priority campaigns and a blue down arrow next to Low priority campaigns, with no icon for Normal. This means you can assess the priority structure of all your active campaigns in a single view without opening each one — useful when auditing before a sale period or when troubleshooting why a particular campaign is or is not appearing for certain visitors.
How it works
In your OptiMonk dashboard, navigate to Campaigns in the left sidebar and select the campaign whose display order you want to control. Priority is a campaign-level setting, so it is configured individually per campaign.
At the top right of the campaign page, find the Priority control. Click it and choose from the three available levels: High (displays before Normal priority campaigns), Normal (the default — displays after High and before Low), or Low (displays after Normal priority campaigns). Your selection saves automatically — no separate save action is required.
When a visitor qualifies for multiple campaigns simultaneously, OptiMonk evaluates all eligible campaigns, sorts them by priority level, and displays the highest-priority campaign first. The lower-priority campaigns remain active and may display in subsequent interactions depending on the visitor's session behavior and each campaign's frequency settings.
Frequently asked questions
What is Campaign Priority Setting in OptiMonk?+
Campaign Priority Setting is a per-campaign control that determines the display order when multiple campaigns are eligible to show to the same visitor at the same time. Campaigns are assigned one of three levels — High, Normal, or Low — and when a conflict occurs, the highest-priority campaign displays first. All campaigns default to Normal priority. Priority levels are visible as icons in the campaign list and save automatically when changed.
What happens when two campaigns have the same priority level and both qualify?+
When multiple campaigns share the same priority level and are simultaneously eligible for a visitor, OptiMonk determines the display order between them. For fine-grained control over campaigns at the same priority tier, the recommended approach is to use OptiMonk's targeting rules and frequency settings to narrow when each campaign fires, reducing the likelihood of same-priority conflicts rather than relying on priority alone to differentiate them.
Does priority affect campaigns that have non-overlapping targeting rules?+
No. Priority only comes into play when multiple campaigns are eligible for the same visitor at the same time. If two campaigns have completely different targeting rules — for example, one fires on the homepage and the other on product pages — they will never compete for the same visitor in the same session, and priority has no effect on their behavior.
Can I change campaign priority without pausing or republishing the campaign?+
Yes. The priority setting can be changed on a live campaign without pausing it or going through a republish step. The change saves automatically as soon as you select the new level on the campaign page, and takes effect immediately for subsequent visitor sessions — no downtime or campaign interruption is required.
How do I see which of my campaigns are set to High or Low priority?+
Priority is indicated visually in the campaign list: a red up arrow appears next to High priority campaigns, a blue down arrow next to Low priority campaigns, and Normal priority campaigns show no icon. This lets you assess the priority distribution across all your active campaigns in a single view without opening each campaign individually — useful for auditing your setup before a sale period or when troubleshooting campaign display order issues.
Try OptiMonk for free
Launch your first campaign, learn what works, then scale what converts.