What it is
Conversion goals, in plain words.
By default a campaign is measured by its submits. A conversion goal measures something else: a visit to a page, a purchase over a value, or an amount added to the cart.
Pick a goal, and every number on Reports is recalculated against it.
Built-in Order and Add to cart goals are there when OptiMonk can compute them for the domain, and you can create your own.
Key benefits
Why it earns its place.
Measure what matters to you.
A checkout visit, a purchase, a full cart.
Everything recalculated.
The trend, the table and every breakdown follow the goal.
Set once per domain.
Every campaign on that domain can use it.
How it works
Three steps to set it up.
- 1Step 1
Open Manage goals
On the Reports page, above the trend chart.
- 2Step 2
Create a goal
Name it and pick a type: Page visit, Purchase value or Add-to-cart value.
- 3Step 3
Pick it
Choose it in the goal picker, and the numbers follow.
Questions, answered.
Step-by-step setup lives in the Help Center guide.
On the Reports page, not in Settings.
Page visit, Purchase value and Add-to-cart value, plus the built-in Submit, Order and Add to cart.
It may take a few minutes to appear in the selectors.
Yes, a goal is offered for campaigns on the domain it was created for.
