What it is
Custom conversion events, in plain words.
When the standard goals don't fit, report your own event from your site's JavaScript and build a conversion goal on it: a button click, a video play, a sign-up.
Push events with omEvents.push([...]), and initialize the omEvents array during page load: OptiMonk looks for it for half a minute after the page loads.
Event names use letters, numbers and underscores, up to 64 characters, with optional name–value properties.
Key benefits
Why it earns its place.
Track what's unique to your business.
Any interaction your code can see.
One line to report.
A single push per event.
Details included.
Send properties along with the event.
How it works
Three steps to set it up.
- 1Step 1
Initialize the array
var omEvents = window.omEvents || []; as early in the page load as you can.
- 2Step 2
Push the event
omEvents.push(['signup_completed', { plan: 'pro' }])
- 3Step 3
Build a goal on it
Create a conversion goal on the event in Reports.
Questions, answered.
Step-by-step setup lives in the Help Center guide.
Button clicks, form submissions, quizzes or calculators, video plays, sign-ups, and more.
During page load, as early as possible. OptiMonk checks for it for 30 seconds after the page loads.
Event names: letters, numbers and underscores, up to 64 characters. Property names: the same rules, up to 128 characters; values up to 256.
On the Reports page.
