What it is
Cookies, in plain words.
Cookies lets you target visitors by the cookies their browser carries: whether one is set, or what value it holds.
A value can be text or a number, with operators from equals and contains to greater than and between.
If your site already writes what you care about into a cookie, this is the closest thing to a free-form visitor attribute.
Key benefits
Why it earns its place.
Use what your site already knows.
Any cookie your site sets can become a targeting condition.
Text or numbers.
Compare values, or just check that a cookie is there.
AND and OR in one rule.
Combine conditions in groups, up to 10 OR groups.
How it works
Three steps to set it up.
- 1Step 1
Ask for it
Describe the cookie condition to the agent.
- 2Step 2
Add the condition
On the Settings tab, add Cookie segmentation, then enter the cookie name, text or number, an operator and the value.
- 3Step 3
Save
Click Save in the rule, then Save changes.
More from Target & Trigger
Works well with
Questions, answered.
Step-by-step setup lives in the Help Center guide.
For text: equals, not equals, contains, not contains, is set, is not set. For numbers: equals, greater than, less than, at least, at most, between, is set, is not set.
Yes, with is set or is not set; they need no value.
Yes. Rows in a group combine with AND, groups combine with OR, up to 10 groups.
In Chrome, open the developer tools, choose Application, and look under Storage → Cookies.
