What it is
Excluded pages keep a campaign off the pages where it doesn't belong, like your cart page.
It's the Exclude block of the Current page / URL rule, and exclusions always win: if any exclude row matches, the campaign stays hidden on that page.
Leave Include empty, and the campaign runs everywhere except the pages you exclude.
Key benefits
Stop popups from getting in the way where they don't help.
A matching exclude row hides the campaign, whatever else matches.
Exclude a few pages without listing all the others.
How it works
“Don't show it on the cart page.”
On the Settings tab, open the Current page / URL rule and add the page to the Exclude block, by URL or the homepage.
Click Save in the rule, then Save changes.
Step-by-step setup lives in the Help Center guide.
It stays hidden: exclude always wins.
Yes, pick homepage in the row.
By URL with contains, equals, starts with or ends with.
No, a saved rule goes live on a published campaign right away.