What it is
Exit intent, in plain words.
Exit intent shows your popup at the moment a visitor is about to leave without converting. It's your last chance to keep them, and it never interrupts anyone who is still browsing.
On desktop, OptiMonk watches the top 10 pixels of the browser window. When the cursor moves up into that strip, toward the tabs, the address bar or the close button, the popup appears.
Phones have no cursor, so OptiMonk reads other signals there: switching tabs, a quick scroll to the top of the page, or the Back button on the page the visitor landed on.
Key benefits
Why it earns its place.
The last moment, not a random one.
The popup waits until the visitor is on the way out, so it never gets in the way of someone who is still looking around.
A second chance for full carts.
Pair it with a cart rule, and shoppers about to leave a full cart see your offer before they go.
Desktop and mobile, one trigger.
Switch it on for desktop, mobile or both. On phones it reads mobile exit signals instead of the cursor.
How it works
Three steps to set it up.
- 1Step 1
Ask for it
Tell the agent in the campaign chat: “Change trigger to exit intent.” When you create a campaign, the agent often suggests it on its own.
- 2Step 2
Pick the devices
In the campaign's Settings, the On exit-intent card under “When will the popup show up” shows where it runs. Switch Desktop and Mobile on or off.
- 3Step 3
Narrow it down and save
Add who should see it, for example only visitors with products in the cart, or only people who haven't subscribed. Then save: nothing reaches your visitors until you do.
More from Target & Trigger
Works well with
Questions, answered.
Step-by-step setup lives in the Help Center guide.
It watches the top 10 pixels of the browser's inner area. When the cursor is dragged up into that strip, it counts as exit intent, and the popup appears before the visitor leaves the page.
Yes. On mobile it fires when the visitor switches tabs, scrolls quickly to the top of the page, or uses the browser's or the device's Back button. The Back button only counts on the page they entered on, after they have interacted with your site. Some mobile browsers don't support every signal; where one is missing, that action simply doesn't fire the trigger.
Yes. A campaign can hold up to 8 triggers, and it fires when any one of them does. You can, for example, keep exit intent for mobile and use a different trigger on desktop, in the same campaign.
Yes. Add a Current page / URL rule to limit it to, say, product pages or the cart, or exclude pages where it shouldn't appear, like checkout.
No. Ask the agent in the campaign chat, and it sets the trigger for you. It also proposes a trigger, targeting and frequency package when you create a campaign, which you can accept, edit or replace.
