Klaviyo vs Privy vs OptiMonk Comparison: Which One to Choose for Popups?

When it comes to building an email list for your website, popups are one of the most effective marketing tools for capturing visitor information. With various options on the market, choosing the right platform can be challenging.

OptiMonk, Privy, and Klaviyo are three popular solutions offering powerful popup tools designed for driving maximum list growth and boosting conversions.

However, each platform brings unique features, pricing structures, and customization options that can make a difference depending on your needs.

In this article, we’ll compare Klaviyo vs. Privy vs. OptiMonk to help you decide which one is the best fit for e-commerce businesses.

Let’s dive in!

OptiMonk popups

OptiMonk is an agentic popup builder that helps ecommerce stores grow their email list, increase their revenue and maximize their Customer Lifetime Value (CLTV). Its AI agent designs, writes and A/B tests each popup for your brand.

You can use OptiMonk to personalize your visitors’ entire customer journey—ensuring that you deliver the right message at just the right time.

It's clear that customers love OptiMonk: it has a 4.8-star rating from 457 reviews in the Shopify App Store. But let's see why. Here's a closer look at some features.

From the Popup LibraryMore welcome discount popups

PreviewThe Fresh BakerPreviewDough Drop FullscreenPreviewGalentine's Glow-UpPreviewThe Morning Ritual

Popups designed by an AI agent

There are no templates to pick: describe the popup you want, and the agent draws four concepts in your brand's colors, fonts and logo, with a separate mobile version. For ideas, browse the Popup Library.

Edit by asking, or by hand

Tell the agent what to change in plain words, or use the visual editor to fine-tune any element by hand. Popups can carry countdown timers, products and coupons, too.

This gives you complete creative control—allowing you to tailor your popup to drive more sign-ups and conversions. 

Triggering options 

With OptiMonk, you can trigger your message exactly when your visitors make a specific action on your site, e.g. they click on a button or try to leave your page. 

Most visitors hate being blasted with irrelevant popups as soon as they land on a page. Time-triggered popups make sure they only see relevant messages after taking a particular action. 

OptiMonk’s popups allow you to experiment with exit-intent (both on desktop and mobile) and timed-display control. Additionally, you can test different triggers like scroll-based, on-click, and after a JavaScript event.

Advanced targeting

With OptiMonk, you can target each visitor segment with fully customized messages.

There are several ways you can personalize your popups for your segments. You can target your visitors based on where they’re coming from. For example, you can offer discounts for visitors who come from Instagram.

Or you can display your message based on the pages they are currently browsing. Let’s say if a visitor browses your sweater category page. You can show them a 10% OFF discount for knitwear when they sign up for your email list.

In addition, you can create personalized messages based on the customers’ cart. 

Many use cases and message types

OptiMonk doesn't just offer one type of popup. You can also use fullscreen popups, gamification popups, scratch cards, surveys and countdowns.

You can also get inspired by more than 50 use cases that support your goals. Here are some examples: 

A/B testing

A/B testing is the process of comparing the performance of two variants against each other to find out which one resonates better with your audience. 

You can easily A/B test your campaigns to check their performance and see each variant's chance to win.

What's chance to win? It tells you how likely a variant is to stay ahead if the test keeps running.

By default, a test ends itself once a variant reaches a 95% chance to win (with at least 200 conversions over 3 days).

The winner stays live and the other variants stop, so you don't have to check the numbers every day.

Advanced analytics system

To create strong campaigns, you need to continually analyze what’s working well and what you can optimize and improve.

Luckily, you can use OptiMonk's analytics system to evaluate data reports and see how your campaigns perform. You can assess key metrics, like the number of impressions, conversions, and conversion rates.

But you can also see how much revenue your popups influenced.

And OptiMonk also integrates with Google Analytics—so you can dive into a more detailed analysis.  

We’ve covered OptiMonk, now let’s take a look at the popups you can create with Privy. 

Privy popups

Privy is an ecommerce marketing platform that you can use to build your list, reduce cart abandonment, and send targeted email flows & texts.

Privy also has ready-to-use popup templates. But when it comes to design, they don’t particularly stand out. There are no technicolored hues, eye-catching imagery, or engaging text. 

On the plus side? Privy’s popup editor is easy-to-use. You can add the following basic elements to your popups:

Moreover, Privy has 3 triggering options:

• After X seconds
• After scrolling X percent of the page
• On exit-intent

Privy also offers some targeting rules—based on current URL, cart rules, or the number of visited pages.

That was Privy. Now let’s take a look at Klaviyo. 

Klaviyo popups

Klaviyo is a data-backed marketing platform. You can use it to send relevant, well-timed emails and SMS that increase lifetime values. You can also use its basic popup feature. 

Klaviyo offers 3 message types:

• Popup
• Flyout
• Embed

A flyout can be found on the side of your website. An embedded message allows you to create a unique popup and embed it on your site with a code. 

Klaviyo has a functional drag & drop editor that makes it simple to create basic campaigns. You can use Klaviyo to add several different elements to your popups: ​

Using Klaviyo, you can display your popup immediately once the page loads or after a specified time. You can target visitors by using a Klaviyo list, URL, or location.

Klaviyo vs Privy vs OptiMonk Pricing

Let’s start by exploring OptiMonk’s pricing.

You have five options to choose from:

• The Free plan is ideal if you're beginning with one site and a small amount of traffic: up to 10,000 pageviews a month, with every feature.
• The Essential plan (from $19/month billed yearly, $29 monthly) covers 20,000 to 50,000 pageviews on 2 domains. It's a perfect plan if you're a growing small business.
• The Growth plan (from $69/month billed yearly, $99 monthly) covers 100,000 to 250,000 pageviews on 4 domains. It's ideal for medium-large online stores.
• The Premium plan (from $179/month billed yearly, $249 monthly) is for large online stores: 500,000 to 1,000,000 pageviews on 10 domains, with a key account manager. Above that, the Master plan has custom pricing.

Now let’s see Privy’s pricing, which is based on the number of email and SMS subscribers you have. 

Privy offers 3 pricing tiers:

• Explore unlimited popups and flyouts and reach up to 100 mailable contacts with the Free plan. This is ideal if you’re just starting and want to be successful in email marketing.
• Reach up to 250 mailable contacts with the Starter plan ($15). Send unlimited emails—like newsletters and thank-you emails. 
• Dreaming big? Check out the Growth plan ($45). Reach 3000 email contacts and 500 textable contacts. Send unlimited emails and get 1-1 onboarding for added support. 

Let’s review Klaviyo’s pricing. This is based on the number of email subscribers you have. Here’s an example: 

Klaviyo offers up to 1,000 contacts, unlimited email sends, and email and chat support for their customized pricing plans. 

FAQ

Wrapping up

Choosing the right popup tool for your ecommerce site depends on your unique goals and business needs.

OptiMonk, Privy, and Klaviyo each bring something valuable to the table:

• OptiMonk offers robust personalization and targeting features to engage customers throughout their journey;
• Privy combines simple, effective popups with email marketing in an easy-to-use platform;
• and Klaviyo shines with its powerful email automation and data-driven segmentation capabilities.

If your priority is highly personalized popups for driving conversions, OptiMonk may be the ideal choice. For e-commerce businesses looking for a user-friendly all-in-one tool, Privy is a great option. And if you need a sophisticated email marketing platform, Klaviyo provides advanced features to grow and nurture your audience effectively.

Ultimately, the best choice is the one that aligns with your growth strategy and helps you create meaningful interactions with your customers. 

Now that you’ve explored the features, pricing, and strengths of each platform, you’re ready to choose the tool that will help you take your email list growth to the next level!