OptiMonk FAQ: Everything You Need to Know About OptiMonk

What is OptiMonk?

OptiMonk is an agentic popup builder for ecommerce stores. You describe the popup you want, and the AI agent designs it on brand, writes the copy, builds a separate mobile version and sets the targeting. Recognized as the No. 1 popup builder by G2 for three consecutive years, OptiMonk is used by 30,000+ brands.

With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site.

Instead of picking a template, you tell the agent what you need. It reads your brand's colors, fonts and logo from your site, draws four concepts in about a minute, and builds the one you choose. You can then ask for changes in plain words or fine-tune it in the visual editor.

To further enhance conversion rates, OptiMonk provides A/B testing (the agent even suggests test ideas) and 25 targeting rules. Our built-in revenue analytics ensure that you're optimizing for real sales, not just leads.

How does OptiMonk integrate with my website?

OptiMonk works on any website with a simple JavaScript snippet or Google Tag Manager. For Shopify, we provide a native app, and OptiMonk also works with WooCommerce, BigCommerce, Magento, Wix, Squarespace and WordPress.

Is OptiMonk suitable for small businesses?

Yes, OptiMonk provides scalable solutions that cater to businesses of all sizes, offering flexible pricing plans and features tailored to different needs.

What kind of support does OptiMonk offer?

OptiMonk offers customer support through live chat (we usually answer within three minutes), email, and a comprehensive help center to assist users with any queries.

Can OptiMonk be integrated with my email marketing platform?

You can integrate OptiMonk popups with most email marketing platforms, including top choices like Klaviyo, Mailchimp, HubSpot, and Omnisend, plus 60+ other email, SMS, and CRM tools.

What types of popups can I create?

With OptiMonk, you can create popups tailored to different goals, such as collecting email addresses or phone numbers, preventing cart abandonment, guiding visitors, collecting feedback, or recommending products. 

To achieve these goals, you can use card popups, fullscreen popups, lucky wheels, scratch cards, surveys, countdowns, and multi-step popups. There are no templates: the agent designs each popup for your brand, so no two look the same.

How much does OptiMonk cost, and is there a free plan?

OptiMonk offers an always-free plan that includes every feature for up to 10,000 monthly pageviews. Paid plans start from $19/month billed yearly ($29 billed monthly) and scale up based on the volume of your website traffic.

What’s the main factor that determines the price of my OptiMonk subscription?

OptiMonk's pricing is primarily based on your site's total monthly pageviews. Each plan also includes a monthly amount of AI credits for designing popups with the agent.

Do the paid plans include unlimited campaigns and domains?

Every plan includes unlimited campaigns. The plans differ in the number of monthly pageviews, AI credits, and domains you can use OptiMonk on; the Master plan comes with unlimited domains.

Is the OptiMonk logo removed on all paid plans?

Yes. In fact, OptiMonk branding doesn't appear on your campaigns on any plan, including the free plan.

What are the key features of OptiMonk for ecommerce?

1. AI agent: Describe the popup you want, and the agent designs it for your brand, with a separate mobile version.
2. Popup Library: Browse proven ideas like discount codes, limited-time offers, gamification, and personalized product recommendations, and "Use this!" rebuilds any of them in your brand.
3. A/B testing: Launch new tests in seconds to find the best headlines, offers, or designs, and let OptiMonk declare the winner automatically.
4. Personalization: Craft tailored messages for your key customer segments, ensuring each individual receives the most relevant and engaging experience.
5. Analytics: Our built-in revenue analytics ensures that you're optimizing for real sales, not just leads.

Does OptiMonk offer gamified popups like a "Spin-to-Win" wheel?

Yes, OptiMonk offers gamified popups, including the Lucky Wheel and Scratch cards. These interactive elements have been proven to significantly boost engagement and conversion rates compared to traditional static discount popups.

Can I personalize popups based on cart value or traffic source in OptiMonk?

With OptiMonk, you can personalize popups based on various factors to create tailored experiences for your visitors. These include:

• Cart value: Show specific offers when the cart value reaches a certain threshold.
• Traffic source: Customize popups based on where the visitor is coming from (e.g., paid ads, organic search).
• Visitor type: Personalize content for new vs. returning visitors to encourage conversions.
• Location: Show location-specific offers with OptiMonk’s country-based targeting.

This flexibility allows you to deliver highly relevant and effective messaging that increases engagement and conversions.

What is the "User Experience Protector" feature in OptiMonk?

The User Experience Protector in OptiMonk is a smart system designed to prevent "popup fatigue" and ensure a positive browsing experience for your visitors. It offers three modes you can choose from:

• Safe: Prioritizes user experience, even if it means compromising slightly on conversions.
• Normal: Strikes the best balance between conversions and user experience.
• Off: Disables smart protection, showing your campaigns exactly as set up.

This feature works through two key controls:

1. A smart cap: With Normal, a visitor sees at most one OptiMonk campaign per minute; with Safe, at most one every two minutes.
2. Campaign priority: Set each campaign's priority to High, Normal, or Low (e.g., "Cart Abandonment Offer" as high priority, "Generic Newsletter Signup" as low priority). The Protector lets the higher-priority campaigns through first when several are triggered at once.

How does OptiMonk ensure campaigns look on-brand and match my website?

OptiMonk's AI agent reads your brand from your website: your logo, colors, and fonts. Every popup it designs uses them, so your campaigns look on-brand from the very first concept.

If you want to change anything, just ask the agent in plain words, or fine-tune the design in the visual editor.

What popup formats does OptiMonk offer?

OptiMonk focuses on popups: card popups (centered over a dimmed background) and fullscreen popups, including lucky wheels, scratch cards, surveys, countdowns, and multi-step popups. Sticky bars, slide-ins, and embedded page content are not available.

Does OptiMonk offer any AI-powered features for CRO?

Yes. OptiMonk is an agentic popup builder: its AI agent designs popups on brand, writes the copy, sets the targeting, suggests A/B test ideas, and can make an animated version of a popup. You can also build and edit popups from Claude, ChatGPT, or Cursor through the OptiMonk MCP server.

How do I set up an A/B test for a campaign in OptiMonk?

Ask the agent for a variant (version B), or pick two concepts when you build the popup, and OptiMonk splits your traffic between them. You can also add a Control group that sees no popup at all.

OptiMonk then tracks the uplift and each variant's chance to win, and it can declare the winner automatically (by default at a 95% chance to win, after at least 200 conversions and 3 days).

Here are some common use cases for A/B testing in OptiMonk:

• Campaign Type A/B Test: Test different campaign types against each other, such as a classic discount popup vs. a lucky wheel, to see which one generates better results.
• Offer A/B Test: Experiment with different offers, such as discounts or free shipping, to determine which one drives higher conversions.
• Copy A/B Test: Test different copy variations in your popups to identify the most effective messaging.
• Design A/B Test: Compare different designs or layouts to find the one that engages your visitors the most.
• Call-to-Action A/B Test: Experiment with different CTAs to see which one gets the most clicks and conversions.

Why is my OptiMonk campaign not appearing on my live site?

First of all, make sure your campaign is activated. 

Common reasons for popups not appearing include:

• The OptiMonk JavaScript code is missing or incorrectly installed.
• The campaign's targeting rules are too strict.
• The campaign's schedule has ended or hasn't started yet.

If your popup still doesn't appear, contact our support team via live chat; we usually answer within three minutes.

Does OptiMonk integrate with Google Analytics 4 (GA4)?

Yes, OptiMonk integrates with Google Analytics 4 (also through Google Tag Manager), so you can measure your campaign performance alongside your website's overall metrics.

I'm having trouble connecting OptiMonk with my email service (e.g., Klaviyo). What should I do?

Integration issues are often related to incorrect field mapping or API key issues. It's recommended to first check the dedicated OptiMonk support guide for that specific integration and then contact the OptiMonk support team for rapid troubleshooting.

Find more about it here.

How does OptiMonk prevent popups from slowing down my site speed (Core Web Vitals)?

OptiMonk is designed for industry-leading speed. Its code is optimized to load quickly and asynchronously, ensuring that on-site messages don’t negatively impact your website's critical loading performance or user experience.

Learn more here.

How can I ensure my OptiMonk campaigns are optimized for mobile devices?

Every OptiMonk popup gets a separate mobile version, which you can edit on its own. In each trigger, you choose whether the popup shows on desktop, on mobile, or on both.

Is OptiMonk GDPR compliant?

Yes, OptiMonk popups are GDPR-compatible. For lead collection, you can use consent checkboxes that are not pre-ticked, as legally required, and double opt-in. OptiMonk's Privacy Policy outlines its adherence to the regulation regarding data processing and the "Right to Erasure" (Right to be Forgotten).

Does OptiMonk offer an Agency Partner Program?

Yes, OptiMonk offers an Agency and Reseller Partner Program for agencies that run popups for several client brands. The Master plan comes with unlimited domains.

You can learn more about it here.

What happens if I exceed my monthly pageview quota?

First, we’ll notify you via email when you reach 80% of your limit, so you'll have enough time to take action (another notification will be sent once you hit 100% of your limit). 

The limit resets on the first day of each month, allowing you to either wait until then (which means your campaigns won’t be displayed until the limit resets) or upgrade your plan. If you choose to upgrade, you’ll only pay the prorated amount for the remaining days in the billing cycle.

You can upgrade or downgrade at any time.