8 Best Privy Alternatives for Online Stores (and What Privy Costs in 2026)

Privy's 2026 pricing explained, plus 8 Privy alternatives for online stores compared on price, free plans and who they fit.

Nikolett LorinczOctober 21, 2025 · 9 min read
In this article
  1. Privy alternatives at a glance
  2. How much does Privy cost in 2026?
  3. Why stores look for a Privy alternative
  4. How we chose these alternatives
  5. The 8 best Privy alternatives
  6. Privy vs Klaviyo: which do you need?
  7. Privy alternatives FAQ
  8. Try the Privy alternative that designs your popups for you

In short

Privy has no free plan: popups start at $24/mo for 10,000 pageviews and email at $30/mo for 1,500 contacts. This guide breaks down Privy's 2026 pricing and compares 8 alternatives for online stores (OptiMonk, Sleeknote, Wisepops, Poptin, Justuno, Alia, Klaviyo sign-up forms and Omnisend) with prices from each vendor's own pricing page.

The best Privy alternatives for online stores are OptiMonk, Klaviyo sign-up forms, Omnisend, Sleeknote, Wisepops, Poptin, Justuno and Alia.

Privy (the Shopify popup and email app) has no free plan: popups start at $24/mo for 10,000 pageviews, email at $30/mo for 1,500 contacts. Stores switch to keep that bill down as traffic and lists grow, or to get stronger onsite targeting.

Prices below are from each vendor's own pricing page, as of October 2026.

Privy alternatives at a glance

ToolFree planEntry paid planPriced byPopups + email?Best for
OptiMonkYes, all features (10,000 pageviews/mo)$19/mo billed yearly ($29 monthly)Pageviews + AI creditsPopups; connects to your email toolStores that want popups designed by AI
Klaviyo sign-up formsYes (250 profiles, 500 emails/mo)$20/mo for up to 500 active profilesProfilesBothStores already sending with Klaviyo
OmnisendYes (250 contacts, 500 emails/mo, forms carry a badge)Standard: $16/moContacts + emailsBothSmall stores that want email and forms in one tool
SleeknoteNo (14-day trial)Core: €49/mo billed yearlyMonthly visitorsPopupsMid-size stores with a marketing team
WisepopsNo (14-day trial)Not published (quote after a demo)Not publishedPopups + web pushLarger stores that want several onsite formats
PoptinYes (1,000 visitors/mo)Basic: $25/mo billed yearlyMonthly visitorsPopups + basic emailSmall stores on a budget
JustunoNo (14-day trial)Lite: $59/mo (10,000 visitors)Monthly visitorsPopupsStores that want onboarding help
AliaNo (14-day trial)$100/mo for 20,000 visitors (see note)Monthly visitorsPopupsShopify stores focused on email and SMS signups
Privy (for reference)No (15-day trial)Popups: $24/mo; email: $30/moPageviews (popups) or contacts (email)BothSmall Shopify stores that want one tool

Tools count usage differently (pageviews, visitors, contacts, profiles). Compare what each plan covers for your traffic and list size, not only the headline price.

How much does Privy cost in 2026?

Privy has two price ladders. Pop-ups & Displays plans are priced by monthly pageviews, from $24/mo. Email & SMS plans are priced by mailable contacts, from $30/mo, and include Pop-ups & Displays. There is a 15-day free trial with no credit card, and no forever-free plan.

Pop-ups & Displays (priced by monthly pageviews, as of October 2026):

Pageviews / monthPrice / month
Up to 10,000$24
Up to 25,000$48
Up to 50,000$84
Up to 100,000$168
Up to 200,000$300
Up to 500,000$420
Up to 1,000,000$600
Up to 3,500,000$1,500 (steps in between, from $780 at 1.5M)

The Pop-ups & Displays plans list a template library, A/B testing, exit intent popups, Spin-to-Win, cart savers and cross-sell popups, multi-step forms and quizzes.

Email & SMS (priced by mailable contacts, as of October 2026):

Mailable contactsPrice / month
0 – 1,500$30
1,501 – 2,000$45
2,001 – 3,000$60
4,001 – 5,000$90
9,001 – 10,000$165
24,001 – 25,000$390
25,001 – 30,000$420
250,001+Custom

Every email plan includes 250 SMS credits a month; extra SMS packs start at $20/mo for 1,250 credits. Privy's pricing page says all Email & SMS plans include Pop-ups & Displays. It lists no annual discount, only "no annual contracts".

Is Privy free?

No. Privy offers a 15-day free trial with no credit card. After that you need a paid plan: $24/mo for popups only, or $30/mo with email.

Why stores look for a Privy alternative

Privy is a solid starter tool, and many small Shopify stores run it happily. Stores tend to leave for four reasons.

1. There's no free plan

Privy's cheapest option is $24/mo after the 15-day trial. Several tools on this list start free: OptiMonk (10,000 pageviews a month, every feature), Poptin, Klaviyo and Omnisend.

2. Your bill grows on two axes

Popup plans grow with pageviews; email plans grow with your contact list. As your store grows, both numbers rise. On Privy's own tables, popups for 50,000 pageviews cost $84/mo, and email for 10,000 contacts costs $165/mo. At 25,000 contacts, email alone is $390/mo.

3. You may already pay for email elsewhere

If you send email with Klaviyo or Omnisend, Privy's email side duplicates what you have. What you actually need is a better onsite tool that feeds your existing list. That's the setup most stores on this list end up with: popups in one tool, email in another.

4. The design work is still yours

Like most popup tools, Privy gives you a template library and an editor. You pick a template, then change the copy, colors and layout to match your brand, and check the mobile view yourself. For a store without a designer, that's the part that takes the time.

How we chose these alternatives

We looked for tools an online store can run on its own and compared them on:

  • Price at store traffic levels, including free plans
  • Targeting for shoppers: exit intent, cart value and contents, returning visitors
  • A Shopify app and support for other store platforms
  • Testing and measurement: A/B tests and revenue tracking
  • Setup effort: how much design and setup work the store does itself

We're OptiMonk, so we put ourselves first. We've tried to describe every tool fairly, including our own downsides. We split the list in two: tools that replace Privy's popups while you keep your email tool, and tools that do popups and email in one place, like Privy.

The 8 best Privy alternatives

If you want better popups and keep your email tool

1. OptiMonk

OptiMonk homepage with a prompt box where you describe the popup you want and the agent designs it

Best for: stores that want popups designed for them, not built from a template.

OptiMonk is an agentic popup builder. You describe the popup you want in one sentence, the AI agent draws four concepts for your brand, and after you pick one it builds the popup, including a separate mobile version, and puts it live. The same conversation keeps going after launch: it runs A/B tests and suggests the next campaign. See how the agentic popup builder works.

OptiMonk agent showing four welcome popup concepts for New Balance after a one-sentence prompt about free shipping

Key features

  • AI agent: describe the popup; the agent designs it, writes the copy, sets the targeting and puts it live
  • Formats: popups, fullscreen, lucky wheel, scratch cards, surveys, countdowns
  • Targeting: exit intent (on mobile too), traffic source, cart value and contents, returning visitors, subscribers, Klaviyo lists and segments, frequency limits
  • Ecommerce: product recommendations, discount codes, unique codes and auto-applied codes on Shopify
  • Testing and measurement: A/B tests on every campaign, holdout tests, revenue analytics
  • Build from Claude or ChatGPT through the MCP server
  • Works on Shopify, WordPress and any website

Pricing: Free plan with every feature, up to 10,000 pageviews and 1,000 AI credits a month on one domain. Paid plans from $19/mo billed yearly ($29 billed monthly). Plans differ only in traffic, AI credits and domains, and none of them carries OptiMonk branding. See pricing.

Pros

  • Every feature on every plan, including Free
  • No design work: the agent designs each popup for your brand, plus a mobile version
  • Store-focused targeting and Shopify discount codes
  • Keeps your email tool: subscribers go straight to Klaviyo or the tool you use

Cons

  • No built-in email sending; you need a separate email tool
  • Pricing is based on pageviews, so very high-traffic stores pay for traffic even on pages without campaigns
  • Design work uses AI credits, so heavy redesigning uses more of the monthly allowance

Comparing directly? See OptiMonk vs Privy.

2. Sleeknote

Sleeknote homepage offering on-brand popups and gamified campaigns with a 14-day trial

Best for: mid-size stores with a marketing team that wants a polished onsite tool.

Sleeknote builds popups, slide-ins and forms for ecommerce brands, with a gamification add-on for spin-to-win, scratch-to-win and quizzes.

Pricing (Sleeknote's pricing page, Oct 2026): no free plan; 14-day free trial, no card. Core plan €49/mo billed yearly (€62 monthly) for up to 25,000 monthly visitors, with unlimited campaigns and domains. Core and Gamification starts at €68/mo billed yearly.

Pros: ecommerce focus; unlimited domains on the entry plan; gamification available.

Cons: no free plan; priced in euros; gamification costs extra.

3. Wisepops

Wisepops homepage with a Book a demo button and no public pricing

Best for: larger stores that want popups alongside other onsite formats.

Wisepops offers popups, onsite notifications, web push and AI product recommendations, with a Klaviyo integration.

Pricing (Wisepops' website, Oct 2026): prices aren't published. You request a demo and get a quote, so you can't compare costs before talking to sales.

Pros: many onsite formats beyond popups.

Cons: no public pricing; you need a demo to get a quote.

4. Poptin

Poptin homepage about growing revenue with popups and email marketing automation

Best for: small stores on a tight budget.

Poptin covers popups and forms, and adds a simple email tool on some plans.

Pricing (Poptin's pricing page, Oct 2026): free plan for 1,000 visitors a month on one domain. Basic $25/mo billed yearly ($240/yr) for 10,000 visitors on one domain, unbranded. Pro $59/mo billed yearly for 50,000 visitors on four domains.

Pros: a usable free plan; low entry price.

Cons: low visitor limits on Free and Basic; design is template and editor based, so the design work is yours.

5. Justuno

Justuno homepage about AI-powered popups and visitor identification for list growth

Best for: stores that want onboarding help and are ready to pay for it.

Justuno runs popups and onsite workflows, with a done-for-you service plan.

Pricing (Justuno's pricing page, Oct 2026): no free plan; 14-day free trial. Lite plan $59/mo, no contract, for up to 10,000 visitors a month, with white-glove onboarding. Done-For-You plan $299/mo for 20,000 visitors. Annual billing saves 10%.

Pros: onboarding included; done-for-you option.

Cons: high entry price for the traffic it covers; no free plan.

Weighing the three? See Privy vs Justuno vs OptiMonk.

6. Alia

Alia homepage about AI-powered popups that turn visitors into subscribers

Best for: Shopify stores focused on email and SMS signups.

Alia is a Shopify popup app for collecting email and SMS subscribers.

Pricing (Alia's Shopify App Store listing, Oct 2026): no free plan; 14-day free trial. $100/mo for up to 20,000 visitors, $200/mo for 50,000, $300/mo for 100,000 and $400/mo for 300,000.

Pros: built for Shopify; same features on every tier.

Cons: no free plan; Shopify only; entry price is high for small stores.

If you want popups and email in one tool, like Privy

7. Klaviyo sign-up forms

Klaviyo homepage with an email sign-up field, the platform that includes sign-up forms

Best for: stores that already send email with Klaviyo.

Klaviyo is an email and SMS platform with its own sign-up forms. Subscribers go straight into your Klaviyo lists.

Pricing (Klaviyo's pricing page, Oct 2026): web forms are included in the free Klaviyo plan (up to 250 profiles and 500 emails a month). Paid plans start at $20/mo for up to 500 active profiles and grow with your list: $150/mo at 10,000 and $720/mo at 50,000 active profiles.

Pros: no extra tool if you're already on Klaviyo; data lands directly in your lists and flows.

Cons: forms are one part of an email platform, with fewer onsite formats and targeting options than a dedicated popup tool.

Already on Klaviyo? OptiMonk can show or hide campaigns by Klaviyo list or segment.

8. Omnisend

Omnisend homepage for email and SMS marketing with a Start free button

Best for: small stores that want email, SMS and sign-up forms in one tool.

Omnisend is an ecommerce email and SMS platform with built-in sign-up forms.

Pricing (Omnisend's pricing page, Oct 2026): free plan for 250 contacts and 500 emails a month, with unlimited active forms; emails and forms carry a "Powered by Omnisend" badge. Standard costs $16/mo (500 contacts) and Pro $59/mo (2,500 contacts).

Pros: a free plan with forms; email and SMS in one place.

Cons: branding on the free plan; forms are simpler than a dedicated popup tool.

Privy vs Klaviyo: which do you need?

Privy is built for list building: popups first, with email and SMS for smaller stores. Klaviyo is an email and SMS platform with deeper segmentation and flows, and its own sign-up forms. Many stores send with Klaviyo and keep a separate onsite tool for popups.

If that's you, you don't need Privy's email side. Pair Klaviyo with a popup tool that targets by your Klaviyo data: OptiMonk can show or hide campaigns by Klaviyo list or segment, for example hiding the signup popup from people already subscribed.

For a full side-by-side, see Klaviyo vs Privy vs OptiMonk.

Privy alternatives FAQ

Is there a free Privy alternative?

Yes. OptiMonk has a free plan with every feature up to 10,000 pageviews a month. Poptin's free plan covers 1,000 visitors a month, and Klaviyo and Omnisend both include sign-up forms on their free plans (250 profiles or contacts).

What's the best Privy alternative for Shopify?

Choose a tool with a Shopify app, cart-based targeting and Shopify discount codes. OptiMonk, Sleeknote, Wisepops and Alia all have Shopify apps; OptiMonk also creates unique Shopify discount codes and applies them at checkout automatically.

Is Privy worth it for a small store?

It can be, if you want popups and email in one tool and your list is small: email starts at $30/mo for 1,500 contacts. If you already use Klaviyo or Omnisend, or want to start free, a separate popup tool usually costs less.

Can I keep Klaviyo and replace only Privy's popups?

Yes. Keep Klaviyo for email and flows, and use a dedicated popup tool that sends subscribers into your Klaviyo lists. OptiMonk connects to Klaviyo and can target campaigns by Klaviyo list or segment.

Does Privy charge for popups and email separately?

Partly. Pop-ups & Displays plans are priced by pageviews, from $24/mo. Email & SMS plans are priced by contacts, from $30/mo, and include popups. As of October 2026, there is no free plan, only a 15-day trial.

Try the Privy alternative that designs your popups for you

Moving off Privy doesn't mean starting over. Keep your email tool and connect your Klaviyo lists, describe your best-performing Privy popup in one sentence, and OptiMonk's agent designs it for your brand. See it live on your store today, then move the rest of your campaigns over one at a time.

Free to start. No credit card.

More comparisons:

New to popups? Start with what a popup window is.

Written byNikolett LorinczMore from Nikolett

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