Privy vs Justuno vs OptiMonk: which fits your store?

How do Privy, Justuno and OptiMonk compare on pricing?

All three charge on different logic: Privy on pageviews plus contacts, Justuno on unique visitors, OptiMonk on pageviews.

Privy has no lasting free plan, only a 15-day trial. Popups start at $24/month for 10,000 pageviews; email starts at $30/month for 1,500 contacts, and SMS comes with Growth ($45/month).

Justuno is free up to 2,000 visitors, without live chat. Lite starts at $39/month; Commerce AI, Audience Sync and a CRO Strategist are on higher plans.

OptiMonk has a free plan with 10,000 pageviews and every feature, including live chat. Essential starts at $29/month; only the pageview limit changes between tiers.

How do templates and design compare?

Privy offers “dozens” of popup templates by display type, plus 100+ email and SMS templates and a landing page builder.

Justuno gives you a Design Canvas with deep CSS and JavaScript access and 80+ targeting rules, plus its own landing page builder. That flexibility asks more of whoever’s building.

OptiMonk doesn’t use a fixed template library. The AI Agent reads your domain and designs each campaign to match your brand, then applies changes you describe in plain language; a drag-and-drop editor is there for fine-tuning.

Which tool has better AI and personalization?

Privy has an AI assistant that drafts email and SMS copy. It doesn’t build popups, adapt to visitor behavior or set up targeting.

Justuno recommends products from your catalog with Commerce AI. Visitor ID identifies anonymous visitors, and Audience Sync pushes segments into Google and Facebook Ads.

OptiMonk builds, edits and tests full campaigns in a conversation with the OptiMonk AI Agent, and suggests what to try next. Dynamic Product Recommendations are on every plan. There’s no anonymous visitor identification or ad-platform sync.

How does A/B testing compare?

Privy tests variations of a single display (offer, header, image, CTA or targeting) on paid plans and declares a winner automatically. There’s no control-group mode.

Justuno builds control-group and multivariate testing into the platform, compares up to 10 variations and applies the winner automatically. Both start on Lite ($39/month).

OptiMonk includes control-group, in-campaign format, static vs. animated and multivariate tests on every plan, including free, set up in a conversation with the AI Agent. Applying the winner is a manual step.

Which goes deepest on Shopify?

All three are native Shopify apps.

Privy syncs contacts, orders and cart activity, and applies discount codes at checkout. It has the largest review base on Shopify (4.5/5 from 4,134).

Justuno goes furthest on data: full order history, continuous product and inventory sync, and complete customer profiles, with Commerce AI recommendations on higher plans.

OptiMonk syncs your product catalog for native recommendations on every plan, and generates discount codes that apply automatically at checkout. Lead forwarding to Shopify covers contact fields and tags, not order history.

Which offers the best support?

Privy offers email and live chat on every plan, including the trial, and a dedicated customer success manager once you pass 9,000 contacts.

Justuno has no live chat on the free plan; it opens up on Lite ($39/month), with a dedicated CRO Strategist on higher plans.

OptiMonk offers live chat on every plan, including free, with replies in under 3 minutes, and a key account manager on Premium ($249/month).

Does either tool bundle email and SMS?

Privy is the only one with built-in email and SMS: a drag-and-drop email builder, automated welcome, cart and win-back flows, and SMS on Growth.

Justuno leaves sending to your email and SMS tools, with integrations for Postscript, SMSbump and standard ESPs.

OptiMonk connects natively to Klaviyo, Mailchimp, Omnisend, HubSpot and more, and relies on them to send once a popup captures a contact.