Wisepops vs Justuno vs OptiMonk: which fits your store?

Which is cheaper: Wisepops, Justuno or OptiMonk?

Wisepops runs two models. Its Shopify App Store listing keeps self-serve plans from about $49–99/month with a 14-day trial. The main site is now demo-first, with managed plans from €499/month that bundle a strategist.

Justuno is free up to 2,000 visitors, without support. Lite starts at $39/month; Commerce AI, Audience Sync and a CRO Strategist are on higher plans.

OptiMonk has a free plan with 10,000 pageviews and every feature, including the AI Agent and live chat. Paid tiers start at $29/month and scale only with pageviews.

Which tool is easiest to use?

Wisepops is designed to be handed off. Its Campaign Assistant walks you through setup, and on the main site a strategist builds your first campaigns. Most of its G2 reviews predate the managed model.

Justuno offers 80+ targeting rules and a visual workflow canvas. Its own G2 reviews most often mention a complicated UI and a steep learning curve.

OptiMonk builds a starting campaign from your domain with the AI Agent. You change design, copy or language by describing it, and a drag-and-drop editor is there too.

How do the three differ on AI?

Wisepops built its AI around prediction. Wisebrain scores each session in real time from 10+ behavioral signals to flag likely cart abandonment, with six recommendation strategies on managed plans.

Justuno leans into retargeting and catalog depth: Commerce AI recommends products, Visitor ID identifies anonymous visitors and Audience Sync pushes segments into Google and Facebook Ads.

OptiMonk builds, edits and tests full campaigns in a conversation with the OptiMonk AI Agent, and suggests what to try next. Dynamic Product Recommendations are on every plan, including free.

How does A/B testing compare?

Wisepops runs control-group and variant tests on its Experiments Platform. Once a test reaches 95% confidence, it can roll out the winner automatically.

Justuno compares up to 10 variations in multivariate tests from Lite ($39/month) and applies the winner automatically. Per-step workflow analytics show where a multi-step campaign loses visitors.

OptiMonk includes control-group, in-campaign format, static vs. animated and multivariate tests on every plan, including free, set up in a conversation with the AI Agent. Applying the winner is a manual step.

How do templates and formats compare?

Wisepops covers six channels from one account: popups, embeds, sticky bars, an onsite notification feed, web push and gamification, with 140+ templates.

Justuno offers hundreds of templates across popups, banners, embeds and quizzes, plus a landing page builder and a flowchart-style workflow builder.

OptiMonk doesn’t use a fixed template library. The AI Agent reads your domain and designs each campaign to match your brand, then applies changes you describe in plain language; a drag-and-drop editor is there for fine-tuning.

Which goes deepest on Shopify?

All three sync discount codes, target by customer tags and Klaviyo segments, and support add-to-cart from a popup.

Wisepops targets by cart value, product tags and inventory, and syncs your existing Shopify discounts. Checkout-page popups aren’t documented.

Justuno syncs products, orders and customer profiles, and can reach checkout and thank-you pages on Shopify Plus through a manual embed.

OptiMonk generates discount codes that apply automatically at checkout and recommends products natively from your catalog on every plan. There are no checkout-page popups.

Which offers the best support?

Wisepops offers live chat and email to all customers, plus a 260+ article help center. Main-site managed plans include a dedicated strategist by default.

Justuno has no live support on the free plan. Live chat opens on Lite ($39/month), and a CRO Strategist on higher plans.

OptiMonk offers live chat on every plan, including free, with replies in under 3 minutes, and a key account manager on Premium ($249/month).