5 Super Bowl & Valentine’s Day Marketing Ideas to Boost Your Sales in February

1. Turn your first-purchase discount popup into a seasonal sale

Difficulty: EasyMessage type: Popup

Do you offer a simple 10% discount for new customers? A seasonal spin could quickly and easily improve their effectiveness. 

Why?

Special events like Valentine’s Day and the Super Bowl provide great opportunities to grow your email list, and they help to increase the urgency.

First, let’s look at a couple of Super Bowl list-building popups. 

You can offer special deals that coincide with the Super Bowl:

Now, let’s see a Valentine’s Day popup. The template below hit all the right notes for a vibrant Valentine’s Day popup.

2. Use a fullscreen for returning customers

Difficulty: EasyMessage type: Fullscreen

The previous strategy is perfect for non-subscribers. But what about returning customers? You’ll also want to make sure that they know about your seasonal sale. 

A promotional fullscreen popup is perfect for that, and it can generate excitement to start shopping.

In our templates, the “Don’t miss out” copy heightens that sense of urgency. And since your message is so large, you can be sure that nobody will miss it!

3. Save cart abandoners with a limited-time offer

Difficulty: EasyMessage type: Popup

We recommend that you always have cart abandonment popups running on your site (otherwise you could be throwing away potential conversions). 

By making these exit-intent popups seasonal, you can increase the urgency and save even more cart abandoners.

Check out this Super Bowl-themed cart abandonment popup: 

It makes use of many highly-effective elements, including:

• A countdown timer that creates a sense of urgency
• A discount to incentivize making a purchase 
• A “no” button that uses “I will pay full price” copy 

All of these customizable features work together to make the popup highly persuasive for shoppers who are almost all the way through their customer journey, encouraging them to buy now rather than later. 

4. Gamify your Valentine’s Day popup

Difficulty: EasyMessage type: Gamification

People love games— that’s a fact. Our very own statistics prove it, too. For example, our lucky wheel popups have a 13.23% average conversion rate. This is way better than the average conversion rate of simple email popups (5.10%). 

If you’d like to achieve greater engagement and increase your sales while building your email list, try this Valentine’s Day-themed lucky wheel popup.

5. Communicate your seasonal sale in embedded banners

Difficulty: MediumMessage type: Embedded content

You can also promote your seasonal sale in embedded messages throughout your site. This way, they’ll look like a natural part of your website and they won’t annoy your visitors by disturbing the user experience.

You can get started with these ready-to-use templates:

Wrapping up

There we have it—the best marketing ideas to boost your sales in February, with ready-to-use templates!

Once you’ve customized some of these great templates and scheduled your Super Bowl or Valentine’s Day campaigns, all that’s left for you to do is sit back and enjoy the events.

Not using OptiMonk for your ecommerce site yet? Now’s the perfect time to browse our huge Template Library and get started!