Headline A/B Test

Test landing page headlines with different value propositions

Improve the conversion rate of your landing pages by finding the best value proposition using OptiMonk's Headline A/B Test tactic.

Expected results

+10-50%landing page conversion rate

Difficulty

Intermediate

Industry

Any

Goals

Boost conversions, Increase sales

When to use it?

Do you have low landing page conversion rates? It might be because you didn’t find the best USP yet.

If your USPs are not perfectly defined, or you’re still not sure what type of headline will resonate best with your target audience, you can easily test different value propositions using Dynamic Content.

This will help you make data-backed decisions when building your value proposition and discover which headlines lure the most customers, thus increasing your conversion rates and revenue.

How to set it up?

Step 1: Create a Dynamic Content campaign

If you’re new to Dynamic Content, you can learn all the important information about it here.

Create a Dynamic Content campaign

Step 2: Rewrite the headline

Select the headline that you would like to A/B test on your landing page and just simply rewrite it:

Rewrite the headline using the OptiMonk editor

Step 3: Add a Control variant

The control variant refers to the original version of your website where no changes or campaigns are implemented. It serves as the baseline for comparison in your website test results.