Back to all use cases
Lucky Wheel

Gamify list-building popups to increase new visitor engagement

Gamify list-building popups to increase new visitor engagement using OptiMonk's lucky wheel popups.

Lucky Wheel

Expected results

8-15%popup conversion rate

Difficulty

Easy

Industry

Ecommerce, Media, Saas, Service, Any

Goals

ListBuilding

When to use it?

Getting lots of organic traffic from casual browsers or low-intent keywords? A lucky wheel popup is the perfect way to turn those visitors into engaged potential customers.

These interactive “spin to win” experiences offer a fun and playful way for users to unlock discounts, creating excitement and curiosity. Lucky wheels are eye-catching, rewarding, and give visitors a reason to stick around, capturing the attention of new visitors and keeping them engaged on your site.

More engagement means more email signups, more sales, and a better first impression of your brand.

How to set it up?

Step 1: Choose a lucky wheel campaign

Choose a Lucky Wheel template below and fine-tune it to your style.

Step 2: Set up your wheel settings

Add how many options you would like to show and setup your coupons.

List the options your visitors can spin, and for each option, assign a title, a weighting factor, a chance to win, and the relevant coupon codes. Learn more about setting up a Lucky Wheel campaign here.

Step 3: Target and launch your campaign

Display your campaign to New Visitors only.

Segments in OptiMonk

Step 4: Make sure your subscribers are synced into your email/SMS automation tool

Follow the integration wizard at the end of the campaign setup process to integrate the campaign with your email/SMS automation tool.

Step 5: Activate your campaign

Pick a template and launch your first
Lucky Wheel campaign in 2 minutes

Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Preview
Kate - CRO Expert
Kate
CRO Expert

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

Looking for more
personalization tactics?

Countdown Offer

Countdown Offer

Stop visitors from abandoning their cart with a last-minute offer

EasyView use case
Lead Magnet

Lead Magnet

Grow your email list by offering valuable content in the form of ebooks

EasyView use case
Newsletter Signup Popup

Newsletter Signup Popup

Build your newsletter list in a user friendly way

EasyView use case