What’s new – January 2025

Although the holiday season has ended, engaging visitors and converting them into leads should remain a priority throughout the year. We understand that your main focus is on launching new products and growing your business—not on spending hours fine-tuning popup campaigns. 

So, this release focuses on saving you time and streamlining your efforts. Here’s what’s new:

Cross-domain order tracking

Cross-domain tracking enables you to link and report orders across different domains using specific URL parameters. This feature ensures accurate order tracking and campaign performance measurement, even if your ecommerce store and campaigns are hosted on a subdomain while the checkout takes place on your main Shopify-based domain.

See how to implement cross-domain tracking →

Headless commerce support

We also support headless commerce solutions! This means that with a completely unique storefront combined with a Shopify-based backend and checkout system, you can track orders and measure the success of your campaigns seamlessly.

Templates are available in 6 languages

If you have a non-English website, you can use pre-made templates that are already translated for you. All templates are available in English, German, Spanish, French, Portuguese, and Hungarian, making campaign creation easier and more accessible.

Learn more about the language selection here →

Weekly report emails

It’s easy to overlook campaign performance, but regular insights are essential for identifying areas that need improvement and maximizing revenue. To assist you, we send weekly performance summaries directly to your inbox every Monday. These summaries include:

• Key metrics: Last week’s impressions and conversions.
• Top 5 campaign breakdown: Impressions, conversions, and conversion rates.
• Lead details: Organized by email and phone number.
• Week-over-week changes: Quick comparisons to spot trends.

Ensure your email address is up-to-date in your OptiMonk account settings to receive these insights.

Change email address → 

If you prefer not to receive these emails, you can manage your preferences here.

💡Tip: Invite teammates to your account so they can stay informed about these reports.

New Announcement sidemessage templates

We have updated our Announcement templates to help you share news without disrupting visitors. Whether it’s a new product, collection, or event, these templates make it easy to communicate your message effectively.

Browse Announcement sidemessage templates →

Easier SMS list building in templates

We’ve introduced an SMS list-building option to many of our templates, making collecting phone numbers much easier. You can now quickly build email and SMS lists without manually adding extra pages in the following use cases:

• Cart Abandonment Stopper
• Newsletter Signup
• Conversational Popup
• Smart Discount Popup
• Win a Gift
• Subtle Discount Popup

When setting up your campaign, you can choose to build either your email list or both your email and SMS lists.

Dive into creating SMS list builder campaigns → 

OptiMonk popups are officially now #1 in speed

A recent GTMetrix speed test named OptiMonk the fastest popup provider, outperforming Klaviyo and VWO in both desktop and mobile performance. Faster popups result in better user experiences and eliminate bounce rates caused by slow loading.

Explore global speed test results →

Bi-weekly live OptiMonk training

Join our bi-weekly sessions every other Wednesday. Emil, our Customer Success Manager, will guide you through setting up campaigns from scratch and demonstrate how to create beautiful, high-performing campaigns in just 10 minutes.