What’s new – September 2024

Discover OptiMonk's latest September 2024 updates designed to boost e-commerce success. Enhance your campaign setup with improved email collection tools, new seasonal templates, and advanced targeting features. Leverage Shopify's product recommendations, schedule campaigns by timezone, and reduce email errors with our spellchecker. Stay ahead this holiday season with these powerful conversion optimization tools.

The busy season is just around the corner for e-commerce marketers. That means it's time to gear up and get ready. Now's the perfect time to grow those email and SMS lists, so when your best holiday offers drop, you'll have as many eyes on them as possible.

In this release, we've made campaign setup smoother, enhanced email collection tools, and added fresh seasonal templates to help you prepare for Black Friday, Cyber Monday, and beyond.

Target your home page, collection, product pages, or any page easily

We've revamped our URL targeting rules to make campaign setup faster, easier, and more precise. Home page targeting got easier, so no UTM parameters can interfere with your targeting. Also, you can now use regular expressions to target multiple UTM parameters simultaneously.

Learn more about the Current URL targeting rule —>

Target specific products in the cart by name

Cart rules ensure that only visitors with specific cart content will see your campaign. This can include the total cart value, the number of items, and now even specific products added to the cart, such as “Pedigree Biscrok – Bone-Shaped, Multi-Mix Biscuits Dog Treats.”

Learn more about the Cart Rules —>

Launch global campaigns with Timezone Campaign Schedule

OptiMonk's Campaign schedule allows you to schedule your popups and offers by any timezone. Launch or conclude campaigns precisely at a given time – for example at midnight – local time, for each visitor.

Learn more about Campaign schedule —>

Personalize product recommendations with Shopify's own algorithm

Boost sales with intelligent product recommendations! Shopify's recommender makes it easy to show the right products at the right time, and it's now available in OptiMonk for all your campaigns.

Illustration for: What’s new – September 2024

Learn more about Product Recommendation logics —>

Receive email alerts if your campaigns stop showing

Stay informed with email alerts that notify you if your campaigns stop showing due to issues like running out of discount codes, out-of-stock products, or outdated countdown timers. Ensure your email is up to date and invite team members to receive alerts as well.

Change your account's email address in OptiMonk —>

Add your logo to your campaigns with a single click

Add your logo directly to your Theme settings, and OptiMonk will automatically display it on all your popup pages.

Learn more about Themes —>

Reduce misspelled email addresses with OptiMonk's Spellchecker

Tired of bounce-backs from typos like jane@gamil.com? Our spellchecker now flags common domain errors (Gmail, Yahoo, 39+ popular domains, and 66+ modern TLDs frequently updated) during sign-ups and suggests corrections.

Extended GA4 order tracking

OptiMonk’s Campaign Analytics can now track all order events labeled ‘purchase’ in GA4, not just those in the default format. This means we can capture orders even if the purchase details (like value and revenue) are sent to GA4 in a different format. With this improvement, even more users can access precise revenue data and gain deeper insights into their campaign performance.

Learn more about Campaign Analytics —>

New & revamped Black Friday & Cyber Monday templates

Feeling the holiday rush already? We've revamped our best Black Friday and Cyber Monday popups and added new templates covering more use cases to help you boost sales, grow your email list, collect first-party data and promote offers this season.

Check out our new Black Friday templates —>

Check out our new Cyber Monday templates —>

New template family with background images

Got an image that perfectly captures your brand story? Check out our new ‘Groundy’ template family. It's perfect for showing off stunning backgrounds, and you can use it for all your campaigns—over 20+ use cases.

Explore the Groundy template family —>

New use case: Win a gift

Grow your email list without discounts! Try our new "Win a Gift" popup tactic—perfect for driving quality leads with product giveaways while promoting your top products.

Explore Win a gift templates —>

New use case: Exit reminder

Remind customers of what they're leaving behind! OptiMonk's new recommendation logic lets you display cart items in any campaign, helping you recover missed sales. Available for Shopify stores only.

Browse Exit Reminder templates —>

Our top-performing Smart Discount Popup is now fullscreen for even more impact. Fullscreen pop-ups often outperform standard overlays, so we've upgraded all templates to this stunning format.