The era of the one-size-fits-all approach is officially over. Customers expect a highly-relevant experience everywhere online. So you're probably wondering: how do you segment your website visitors in an effective, yet simple way? In this lesson, I'm going to show you exactly how to do it using OptiMonk targeting rules.
Hey there, my name is Réka and I'm about to show you how to select the right segment for any campaign.
Before we get into it, let's cover the basics first:
Segmenting your audience and displaying a different message to each segment will help you create a more personalized customer experience. OptiMonk has countless targeting options that empower you to dissect your website traffic into smaller visitor segments. If you're an online seller, these segments could be "Active visitors," "Returning visitors" and "Just Purchased visitors." But if you also build email or SMS lists, you might want to focus on "Non-subscribers" or "New home page visitors."
These segments can be defined by a specific set of targeting rules that might be intimidating for new users. That's why we recommend a pre-defined segment for each template based on its goal. You may want to keep these, modify them, get rid of them, or add new conditions.
You can also save a set of targeting rules and create a Custom Segment to re-use in future campaigns.
When you look at targeting rules more closely, you can see that conditions are grouped into 3 different categories. You can decide when you want your campaign to show up based on: time & context, visitor attributes, and page or custom rules.
It's always a good idea to set a frequency condition to avoid annoying your visitors by displaying the same campaign repeatedly. Here, you can define the maximum amount of times you want your campaign to appear to a visitor with at least – let's say – 2 hours between appearances.
Another handy rule allows you to decide whether to show your campaign to New or returning visitors.
The Country selector condition is useful, for example, if you offer free shipping only to certain countries.
Under Pages and custom rules, you can find behavior-based targeting options. For instance, if your visitor is visiting a given page of your site like a product page, you can have your campaign appear only on that specific URL with the current page rule.
I saved the best for last: the most powerful option—Cart rules. If your OptiMonk account is linked to your Shopify or any other store we have a direct integration with, this feature will work automatically and empower you to recover a significant percentage of abandoned carts. Let's use cart value in our example and select greater than 29 dollars. With this rule, you can offer free shipping only above a certain cart value, offer a discount or free product above a certain number of products, and use an array of techniques to make sure you close the deal.
I hope you found this lesson useful. These are the settings that will help you make the most of your on-site customer journey.
