What it is
Returning visitors, in plain words.
Returning visitors shows a campaign to new or to returning visitors, so you can welcome people back, or keep them out of a campaign meant for first-timers.
It's the Returning / New rule under Who should see the popup.
Key benefits
Why it earns its place.
01
Welcome people back.
Give returning visitors their own message.
02
Keep first-visit offers for newcomers.
Show them only to people who are new.
How it works
Three steps to set it up.
- 1Step 1
Ask for it
“Only show it to new visitors.”
- 2Step 2
Add the rule
On the Settings tab, under Who should see the popup, add Returning / New.
- 3Step 3
Save
Click Save changes.
More from Target & Trigger
Works well with
Target & TriggerCountryShow or hide a campaign for visitors from the countries you choose.Learn moreTarget & TriggerTraffic sourceMatch the message to where visitors came from: Google Ads, organic search, Facebook or direct.Learn moreTarget & TriggerCookiesSplit visitors by the cookies they carry and show each group its own campaign.Learn moreTarget & TriggerSubscribersShow sign-up popups only to people who haven't subscribed yet.Learn moreTarget & TriggerKlaviyo lists & segmentsShow a campaign to, or hide it from, any Klaviyo list or segment.Learn more
Questions, answered.
Step-by-step setup lives in the Help Center guide.
Returning visitors is about whether someone has been here before; Subscribers is about whether they signed up in one of your campaigns.
Yes. Targeting rules combine with AND, and each rule type can be added once.
