Traffic source
Match the message to where visitors came from: Google Ads, organic search, Facebook or direct.
What it is
Traffic source, in plain words.
Traffic source shows a different message depending on how visitors arrived: Google organic, Google Ads, Facebook, direct, or any utm_source you name.
Someone who clicked a Google Ad has already seen your offer; someone who typed your address in has not.
With Custom, match a utm_source value with equals, contains, starts with and more, so the popup picks up exactly where your ad copy left off.
Key benefits
Why it earns its place.
Pick up where the ad left off.
Repeat the ad's promise in the popup, for the visitors who clicked it.
Several sources, one campaign.
Add as many source conditions as you need.
Say it in plain words.
“Only show to visitors coming from Google Ads”, and the settings update.
How it works
Three steps to set it up.
- 1Step 1
Ask for it
Describe the source to the agent in the campaign's settings chat.
- 2Step 2
Pick the source
On the Settings tab, add Source and set Traffic from to Google organic, Google Ads, Facebook, Direct or Custom.
- 3Step 3
Save
Click Save changes.
More from Target & Trigger
Works well with
Questions, answered.
Step-by-step setup lives in the Help Center guide.
Google organic, Google Ads, Facebook, Direct, or Custom for any utm_source.
Choose Custom and pick an operator: equals, not equals, contains, not contains, starts with or ends with.
A Facebook ad tagged utm_source=fb_spring promises 20% off. A popup with the same headline, set to Custom · equals · fb_spring, greets exactly those visitors.
Yes. Targeting rules combine with AND.
