When it comes to on-site messages, the era of the one-size-fits-all approach is officially over. Customers expect highly-relevant experiences everywhere online, but living up to these expectations can be tough if you're not, let's say, Amazon, and your resources are somewhat limited.
What's going on everybody? I'm Kate and in this video, I'll be showing you how to show a highly relevant message to each of your visitor segments within the same campaign in OptiMonk. This is undoubtedly one of the most powerful features of OptiMonk, so let's get right down to it.
As a marketer, you're probably used to creating different customer journeys for different segments: creating multiple versions of the same landing page or ad with different headlines. This usually means having to craft all those versions one by one, which – let's be honest – can be quite painful.
So we had an idea: What if you could have a single campaign that provided a different experience for each segment?
This is exactly what Experiences is for.
When you create an Experience within OptiMonk, you have the option to micro-target different versions of messages to different segments within the same campaign.
Let's say you have a simple message, such as "Welcome to our store".
But you'd like to show a different version of this message to returning visitors, adding a personal touch by greeting them with their name: Welcome back, Jane.
Experiences will allow you pick some targeting rules – new vs. returning visitors in this case – and apply them on the message variant level, allowing you to precisely target a sub-segment of visitors.
Let's look at just a couple examples of the flexibility you have within a single campaign with Experiences:
- You can offer free shipping to visitors from certain countries, but not others.
- You can offer higher discounts to more loyal customers.
- You can simply change the language or the imagery of your campaign.
One thing to keep in mind:
OptiMonk differentiates campaign-level and experience-level targeting rules. Be careful what targeting rules you pick for the experience-level.
Campaign-level targeting rules will be applied to all Experiences within that campaign. Whereas experience-level rules will be the main differentiators that determine which message different segments will see. For example, the country rule if you want to offer free shipping based on country.
That's all you need to know to create awesome Experiences in OptiMonk. Happy experimenting!
