What's your go to method to make your sales pages feel like they're talking to your visitor personally? Does it work for all visitors or only for a sub-segment? If you're on the hunt for a simple yet effective solution, look no further.
Hi, Kate here. In this video, I'm going to show you how OptiMonk's Dynamic Content campaigns allow you to change any text on your landing page for different audiences. Want to show a more relevant message to a specific subsegment? Tailor your headlines and CTA buttons for them with our easy-to-use Editor! Say good bye to duplicating pages!
But first, three reasons why you need to personalize the content of your sales pages:
1. **Create a more personal & meaningful customer experience** – Dynamic content can reflect your audience's interest, location or behavior.
2. **Increase ad performance & ROI on ad spend** – By echoing the messaging from the specific ads that drove visitors to your website, you can increase conversions in a sustainable way without spending more on ads.
3. **Boost engagement & conversions** – Personalized content will help you build trust and optimize each customer's lifetime value.
Sounds promising, right? Let's see how you can implement it in 3 simple steps with OptiMonk.
First, select Dynamic Content as your campaign type when you create a new campaign.
Second, type in the domain you want to make the changes on.
Third, you'll see that your page opened up in our Dynamic Content Editor.
Next, select Navigation mode to find the page you'd like to make edits to, then click on Selection mode.
Now you'll be able to select any text element on this page and create a different version of it. You can make up to 20 changes on a page, and they'll all be listed above under Changes.
Once you're done making changes, move on to targeting. If you want to target multiple similar pages (like product pages in a given category), you'll have to add them now as a targeting rule. For that you can use the current page/URL rule.
So let's say we want to show a different headline here to visitors who are browsing bracelet product pages. We've created the changes on a single product page, but we'll want to target all similar pages. For that we'll use the current page rule the following way. We want show our changes an all pages that contain "bracelet" in the URL.
To narrow your audience even further down, you can add additional targeting rules like subscribers / non-subscribers, returning or new visitors or source-based targeting.
So let's see a couple of actionable examples that you can use Dynamic Content for:
1. Personalize headlines to match ad copy
2. Greet returning visitors or subscribers differently
3. Personalize headlines based on geo-location
4. Show different messages based on any data
I hope that leaves you with plenty of food for thought and that you'll close this video and start experimenting with Dynamic Content right now!
